クリエイティブアルファ List of Products and Services

"Secret Shopper" is a store research service where professional shop advisors focus thoroughly on the customer perspective, quantifying staff capabilities by category and creating metrics. After the investigation, we conduct manager interviews and on-site guidance to derive the best "customer experience value" that customers using the store can gain, thereby strengthening the overall capabilities of the store. Please feel free to contact us if you have any requests. [Customer Feedback on Secret Shopper] ■ It was great to hear the opinions of professional shop advisors. ■ The results of the secret shopper investigation revealed that staff awareness of customer experience (CX) was insufficient. ■ I received advice on how to educate the staff. ■ The content was tailored specifically to our company. ■ I appreciated the flexibility shown in various aspects. *For more details, please download the PDF or contact us.

• Employee training

In our "VMD Training," we convey not only display techniques but also the essence of VMD. The training is conducted in an experiential workshop format, allowing participants to engage their senses and understand the essence of VMD while having fun. By understanding the essence of VMD, you will learn how to create a store that stimulates customers' five senses and enhances their purchasing motivation. [Feedback from customers who attended the VMD training] ■ I was able to understand the things I had been doing intuitively in a theoretical way. ■ I thought I would be more conscious of flow and visibility when creating sales areas in the future. ■ I felt that I could utilize this for training staff. ■ I thought I would work hard to share this with store staff as well. ■ The two booklets from the training were very easy to read and understand. *For more details, please download the PDF or contact us.

• Employee training

We conduct preliminary interviews to understand the background, challenges, and goals of the implementation, and if necessary, we also carry out store visits. Based on this, we plan customer service training that yields effective results. Additionally, due to the labor shortage, there are cases where on-the-job training (OJT) by store managers cannot be conducted. In such instances, we offer a school-style program that can quickly enhance the skills of inexperienced new staff or those whose sales abilities are a concern, without affecting the shift schedule, in just 60 minutes. Please feel free to contact us if you have any requests. [Customer Feedback on Customer Service Training] ■ I’m really glad I was able to attend the basic seminar. ■ I want to ensure that the staff properly implements what they learned in the store. ■ It’s interactive, making it easy to apply in actual stores. ■ This was my nth seminar, but there are changes in content every time, so it’s interesting. ■ I’m happy to participate in a training session filled with the instructor's energy. *For more details, please download the PDF or contact us.

• Employee training