広苑社 List of Products and Services

A website that is essential as the first touchpoint for sales promotion. At Kōensha, we propose a website that maximizes the advantages of digital while considering the integration with SP tools such as analog sample books. From corporate pages to landing pages (LP), we handle operations with a track record in collaboration with our in-house specialized departments. ■ Service Features - Long-standing track record in website production Since the beginning of the general spread of the internet in 1996, Kōensha has been involved in building websites that incorporate the latest technologies for over 20 years, working with major automobile manufacturers and educational institutions. We accept consultations for any issues, regardless of size. - Integration with analog media such as sample books Kōensha excels in tangible print media such as sample books and catalogs, allowing us to make proposals that maximize the synergy of various media in line with customer purchasing behavior. - Total support including after-release support We handle not only initial development but also operational tasks such as content additions and updates after release, system modifications, consultations for attracting customers, and server management.

• others

Kouensha is actively engaged in "upcycling," which involves transforming leftover materials generated during the production process into upgraded products with better quality and added value. We aim to help utilize effective resources as new products or SP tools and to raise awareness of our company's SDGs initiatives. ■ Service Features - "Thinking Together" in Our Efforts We believe that by participating from the stage of listening to your concerns and thoughts and thinking together, we can provide proposals that are more rooted in your goals. It’s perfectly fine if you are still at a vague or contemplative stage, so please feel free to consult with us. - Responding to Various Leftover Materials As Kouensha produces sample books, we can accommodate the upcycling of various leftover materials. We aim for products that utilize the characteristics and beauty of the components without resorting to chemical decomposition or melting, using them as they are. - Leave the Operation and Utilization After Creation to Us Upcycled products do not end with just being created; how they are utilized and spread afterward is crucial. We propose a comprehensive approach across SP that Kouensha can offer, capable of completing everything from analog to digital.

• Solid wood flooring/indoor and outdoor
• Plaster wall
• Fabric wallpaper

We produce the planning and creation of various tools such as brochures and catalogs, which are essential for developing cross-media strategies. We focus on designs that are linked with websites and other tools, clearly defining the target user demographic, and we carry out designs with an eye on secondary effects. We also engage in product development that goes beyond promotion, including planning and developing packages and products. ■ Service Features - Responsive Capability through One-Stop Service We provide a one-stop service that covers planning, proposals, design, editing, and production. Our consistent system allows for flexible responses and creative solutions that highlight the appeal of your company and products. - Total Promotion As Kōensha, we offer total promotion that can complete the production of a wide range of media, from digital platforms like websites to analog media such as sample books and SP tools, all in-house. We can also provide optimal catalog proposals within already established promotional activities. - Strong in Editing With an editorial studio in our group company that publishes general magazines, Kōensha can handle everything from structuring to interviews and writing. Please consult us from the initial stages of any challenges you may face.

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SP (Sales Promotion) tools are important promotional measures that provide direct motivation from product recognition to purchase and use. We offer one-stop support from planning and proposing methods and items that match the target and attributes in direct marketing settings such as events and campaigns, to design and manufacturing. ■ Features of the Service - Total Promotion We provide total promotion that can be completed in-house by Kōensha, capable of producing a wide range of media from digital platforms like websites to analog media such as sample books and catalogs. We can also propose optimal tools within already established promotional activities. - Shape Proposals that Meet Needs If you already have a specific tool in mind, we will propose the optimal design and shape based on the information gathered in advance regarding your requests, usage scenarios, end-user attributes, goals, and budget. - Small Lot Support Available We can accommodate requests starting from a single item for POPs and displays. Additionally, please feel free to consult us about preliminary mockups and samples.

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■Overview With the environment established by YouTube that allows for easy sharing and viewing of videos, the demand for video content has significantly increased, making it common for companies to engage in sales promotion and branding activities through video. Particularly, the "how-to" aspects of construction that can be conveyed through video are more accessible compared to written manuals, helping a wider audience to understand. Our company offers a comprehensive service from production to uploading to YouTube, despite the technical skills required for video creation. ■Service Features - One-stop service from filming to publication If you provide materials that outline the construction process, such as construction manuals, we can handle everything from planning, filming, editing, to publication. You can also entrust us with arrangements for narration and casting. - Flexible responses to your requests If you already have filmed materials, we can assist with editing and publication, allowing for partial involvement. Additionally, we can conduct on-location shoots not only in studios but also at your company’s showroom, so please feel free to consult with us. - Consultation on budget-friendly options Depending on the quality and materials you can provide, we can accommodate your budget. Please reach out to us for an initial consultation.

• Video Production
• Video Editing

■Service Overview We offer the creation of cut samples for various materials, including wood, fabric, tiles, stone, and metal, starting with building materials. We focus on providing beautiful cut surfaces suitable for samples, utilizing techniques such as heat cutting and grinder cutting that match the characteristics of the materials. ■Service Features - Beautiful Cuts of Various Materials We are committed to providing beautiful and safe cut surfaces that can be offered as samples, tailored to the characteristics of the materials, using techniques like heat cutting and grinder cutting. In addition to dimension cuts and angled cuts, we can also accommodate inexpensive rough cuts depending on the intended use, including drilling and polishing processes. - Support for Sample Shipping and Operations We also handle the logistics of cut samples. We can arrange for individual shipping to designated clients, design offices, and construction companies. Additionally, we can send catalogs and sample books as well. - Inventory Management Consultation We can assist with the storage and management of inventory in line with the operation of cut samples. By managing operations regularly, we can deliver samples in a timely manner without burdening your staff.

• Solid wood flooring/indoor and outdoor
• Special flooring/indoor and outdoor
• Wood and wood-based siding

■Commitment to Production - Color Reproduction Depending on the drying method, colors may become lighter or darker, leading to unevenness. To improve air flow, we maintain wide spacing between the drying shelves and use fans to keep the temperature, humidity, and drying speed as constant as possible. - Texture Reproduction Each piece is carefully painted by skilled artisans. During this process, they adjust the angle of the trowel while calculating the moisture content of the plaster, verifying the differences before and after drying.

• Plaster wall

■Commitment to Production - Usability in Shape The flooring itself is heavy and can fall off when attached to paper, and its large size raises concerns about being cumbersome during transport. By making it slideable, we enabled interaction with both sides and designed it to be easily portable without bulk, from planning and design to binding. - Aesthetic Beauty We cut it to the client's desired size and then clean any dust on the surface with a damp cloth. The burrs created during cutting are smoothed out to ensure a beautiful finish, both from the front and the side.

• Solid wood flooring/indoor

■Commitment to Production - Work Environment We thoroughly clean the booth environment to remove dust and house dust in the air as much as possible, ensuring a clean finish without impurities. - Verification We compare sample chips, which can appear differently depending on the lighting, in various locations such as indoors, outdoors, under small bulbs, and fluorescent lights. Additionally, we are particular about the paper used for spraying paint, as some papers may not be compatible with the paint, leading to uneven texture, so we conduct verification before painting. - Commitment to Texture When aiming for a glossy finish, we apply thin layers twice instead of applying a thick coat from the start. In contrast, for paints that produce a matte finish, we mix thoroughly and chip it before polishing each piece with fine sandpaper. - Drying Due to climate and humidity, drying can be delayed or can occur too quickly, causing cracks. Therefore, we use natural drying and adjust the air conditioning to maintain a consistent temperature and humidity for drying as much as possible.

• Photocatalysts and various wall materials (exterior and interior walls, etc.)