ミツエーリンクス List of Products and Services

■Things We Can Solve - By having a specialized team support operations as on-site staff, we can establish an efficient operational system. Being in close proximity within the company allows for easier sharing of subtle nuances, making adjustments and responses smooth and quick. - Achieving operations in a secure environment, with internal updates completed without external involvement. Even in cases where update information cannot be shared externally, operations can be completed within your office, maintaining a secure environment. - By constructing a business flow, we create an operational system that anyone can handle. On-site staff will improve and optimize the business flow, establishing a strong team capable of efficiently managing all web-related tasks and ensuring smooth handovers.

• Ad management and operations

■What We Can Solve - Significantly reduce the burden of operational tasks Dedicated teams will handle tasks that web managers cannot manage, such as daily updates and request adjustments. We will establish a system that allows you to focus on strategic tasks. - Build a system for operational efficiency and continuous improvement We will diagnose the operational situation and manage progress using tools like Backlog. By optimizing workflows and providing regular improvement proposals, we will achieve both quality and efficiency. - Achieve high-quality operations with a flexible system (on-site or remote) We can provide safe and stable operations through on-site presence in our headquarters or a remote system via online presence. ■Support for reducing the workload of webmasters and continuous improvement With the diversification of target users/stakeholders and the advancement of web technologies, the workload of those managing websites (webmasters) is undoubtedly on the rise. Ideally, they should focus on strategic tasks such as planning and measuring the effectiveness of the web, but the reality is that they are often overwhelmed by daily update tasks. Our company supports the creation of a system that alleviates the workload of webmasters in managing your website and enables continuous improvement of operations.

• Ad management and operations

■What can be solved - Achieving KPIs and realizing cost reduction We will identify factors that hinder goal achievement from the perspectives of technology, process, and service quality, and improve the system aspect. Cost reduction will be realized. - Identifying root causes of quality variation and improving technical standards We will define the necessary skill levels for each process and conduct evaluations of technical quality. A stable operational system that encompasses the required skills will be established. - Visualizing and improving bottlenecks in complex processes We will identify issues in the process through on-site operational status, the volume of deliverables, and stakeholder interviews. An efficient and reproducible system will be designed. - Visualizing the gap between ideal and current perceptions to improve service quality We will conduct interviews based on six service quality indicators and visualize the gap between expectations using a radar chart. The direction for improvement will be clarified.

• Ad management and operations

■What can be solved - Creating content that is not only searchable but also chosen By setting themes and organizing information that align with user needs, we create articles that are easy to discover and gain trust. We achieve "chosen content." - Realizing high-quality article production by a team of specialized writers and editors Writers with industry knowledge collaborate with SEO editors. Through structuring and optimization, we provide content that balances search evaluation and readability.

• lighting

■What can be resolved - Establishing a system for in-house SEO operations We support the establishment of a system for in-house SEO operations. We provide guidelines and analysis tools to create an operational framework. - Resolving the burden and confusion of SEO operations Through expert analysis, improvement proposals, and regular meetings, we provide an environment where you can operate without hesitation on which keywords to focus on. - Supporting content operations that lead to results Through internal measures, content improvements, and access analysis, we achieve operations that lead to increased search traffic and business results.

• SEO Tools

■Things We Can Solve - Solve the problem of the site's current status being "invisible" By utilizing Search Console, we can grasp metrics such as the registration status of your site with Google, link issues, and the search terms users are using to visit your site. - Solve the problem of not knowing how to improve SEO We provide improvement measures based on research and analysis in a report, and we can implement them in a one-stop manner as needed. We support reliable SEO improvements. - Solve the "risks and anxieties" related to Google warnings If deemed as spam, there is a risk of ranking decline or index removal. We support identifying the causes and suggesting solutions when warning messages are received, preventing serious troubles in advance. - Improve not just for traffic but for "SEO that leads to results" We propose optimization that includes not just increasing access but also site navigation and usability. With SEO that considers everything from traffic to conversion, we achieve improvements that lead to business results.

• SEO Tools

■What We Can Solve - Comprehensive request from SEO strategy planning to implementation Our company provides a one-stop service from creating instructions to implementation and final confirmation. We alleviate the burden and concerns of the person in charge. - Improving the website structure that machines cannot understand If accessibility quality is insufficient, search engines cannot understand it correctly, and the effects of SEO will be limited. We enhance machine readability with advanced implementation to maximize SEO effectiveness. - Visualizing differences from competitors and realizing effective strategy planning We conduct unique competitive comparison research to visualize weaknesses. With tailor-made SEO measures suited to the situation of each site, we improve it into a site that is strong in search.

• SEO Tools

■What can be solved - Prevent deterioration of website quality By preventing inconsistent operations due to arbitrary judgments and sharing consistent rules through design guidelines, we maintain the readability and usability of the website. - Achieve an efficient operational system By clarifying rules and incorporating them into workflows, we improve work efficiency during content additions and design changes, reducing both time and monetary costs. - Strengthen brand value and engagement By unifying tone and manner, we bring consistency to the entire website, enhance brand image, and foster trust and engagement with users.

• Ad management and operations

■What can be resolved Ensuring interoperability between web browsers with implementations that comply with web standards Development is carried out in accordance with technical specifications such as HTML and CSS, achieving stable display and operability across various browsers and devices. ■Ensuring accessibility to accommodate diverse users Based on the WCAG 2.2 Level A standards, we provide an environment where all users, including those with disabilities and the elderly, can equally access information.

• Ad management and operations

■What We Can Solve Comprehensive support from planning and production to utilization proposals We provide one-stop support for optimal strategies tailored to your objectives, from planning and production of corporate and service characters to utilization proposals. You can trust us to handle it with confidence. ■Contributing to recognition expansion and brand strengthening through characters We utilize characters that are best suited for products and services to enhance brand value, aiming to improve the image and recognition of companies and local governments. ■A starting point for revitalizing communication We support communication strategies that promote dialogue with users through characters, leading to fan acquisition and increased engagement.

• Ad management and operations

■What We Can Solve Eliminating the issue of not accurately conveying the value of companies and products We understand the corporate philosophy and the value of products through thorough interviews and research, and deliver them to users in an easily understandable way with optimal visual design. ■Eliminating the lack of user experience and accessibility We provide designs that comply with WCAG 2.2 Level A and a comfortable UI, creating a website that is easy to use for everyone. ■Eliminating non-support for diverse viewing environments We build websites that can be comfortably viewed on various devices such as PCs, smartphones, and tablets.

• Ad management and operations

■Things We Can Solve Improvement of Usability/UX By creating an information design based on user-centered design thinking, we provide an experience that allows users to achieve their goals without confusion and feel positive about it. We enhance the usability and satisfaction of the website from the user's perspective. ■Enabling Efficient Website Management By establishing rules during the CMS implementation and designing an easy-to-understand page structure, we streamline the management of the website after its launch. ■Realizing Effective Information Design Based on Strategy Based on the functional and content requirements clarified by the strategy, we implement optimal information design through usability and access log analysis. This leads to a site that promotes user behavior.

• Ad management and operations

■What can be solved Creation of RFPs that prevent omissions and discrepancies in understanding By clarifying requirements and objectives, we establish a foundation for smoothly advancing web construction and renewal, supporting the maximization of results. ■Eliminating mismatches through organizing technical requirements By creating comprehensive RFPs that take into account the latest technologies and regulations, we maintain a balance between achieving goals and optimizing costs. ■Achieving cost optimization through requirement organization By consolidating requirements across departments, we eliminate waste and support vendor selection and budget estimation through appropriate evaluations.

• Ad management and operations

■What can be resolved Understand the challenges your company should address in global expansion. Based on the extensive knowledge of Bowen Craggs, a UK-based expert in online corporate communication, we will evaluate your global website from multiple perspectives. We will clarify the issues and improvement points from a global standard viewpoint. ■Understand world-class digital communication methods With the "Bowen Craggs Index of Online Excellence," a metric used in various countries, you will gain highly useful information for both the renewal and operational phases.

• Ad management and operations

■What can be solved Through multifaceted analysis based on the 3C perspective, we can clarify the issues that need to be addressed. We will understand the current situation by collecting and analyzing as much specific data as possible based on the principles of the 3Cs: your company, the market, and competitors. ■Able to formulate strategies and tactics based on analysis results and site objectives We will clarify the purpose of the site and set the target audience. We will propose specific methods for attracting visitors, content creation, and information design within the site. ■Support for RFP creation and global research (optional) In addition to supporting the creation of RFPs (Request for Proposals) essential for new website development or renewal, we also provide services tailored to needs, such as researching the latest trends in global websites.

• Ad management and operations

Our video production team focuses on the objectives that the video should achieve and provides videos that solve your business challenges through various approaches. We offer a wide range of services, from producing manual videos, vertical videos, and whiteboard animations to video analysis, accessibility support, and video marketing assistance. Additionally, we have over 10,000 production achievements. Leveraging our top-level industry collaboration with the web, we create various video content aimed at solving our clients' challenges. **Features** - One-stop service from planning and production to advertising distribution and video analysis - Strengths and flexibility of Mitsue-Links' video department *For more details, please download the PDF or feel free to contact us.*

• Video Production
• Video Editing