DICカラーデザイン List of Products and Services

DIC Color Design Co., Ltd. conducts "Color Planning." Color is an important factor that influences the appeal of products. As a member of the DIC Group, which provides color materials to all industries, we leverage our long-standing proposal track record and expertise to offer comprehensive color design that includes brand strategies suitable for target needs, product planning and concepts, research and analysis, color lineups, materials, and finishes. [Examples of Implementation Themes (Excerpt)] ■ Product design concepts and CMF design proposals ■ New material prototyping/sample production ■ Proposals for renewing color lineups ■ Color naming proposals *For more details, please refer to the related links or feel free to contact us.

The feature of our "Market Research" lies in the research design and analysis centered around "color." By unraveling color, connections to various phenomena such as "culture and history," "climate and customs," "consumer preferences," and "lifestyle" are revealed. Through the investigation and analysis of the values and lifestyles of people in the target countries and regions, we deepen our understanding of the market and contribute to the development of brand strategies. [Examples of Research Themes] ■ Understanding basic information in the countries/regions where products are launched (climate, history, values, living conditions, etc.) ■ Analysis of consumer lifestyles in the target country ■ Understanding color images and preferences in Japan, China, and Thailand ■ Understanding the values related to housing and interior design among the middle class in India, etc. *For more details, please refer to the related links or feel free to contact us.

In the food industry, understanding consumer preferences and lifestyles is crucial for new product development. In particular, sensitivity to food culture and color has a significant impact on product appeal and sales strategies. Our "Market Research" focuses on color as a key element, investigating and analyzing the culture, history, and values of the target country or region to reveal consumers' latent needs. This supports the development of new products that are likely to be accepted in the market. 【Usage Scenarios】 - Formulating new product concepts - Investigating target demographic preferences - Developing product packaging designs - Planning promotional strategies 【Benefits of Implementation】 - Development of products that align with market needs - Enhancement of brand image - Potential increase in sales - Optimization of marketing costs

DIC Color Design Co., Ltd. conducts "Color Planning." Color is an important factor that influences the appeal of products. We have a proven track record of providing comprehensive color design, from brand strategies suitable for target needs to product planning and concepts, research analysis, color line-ups, materials, and finishes in various fields such as automotive, electronics, interior, exterior, food, stationery, cosmetics, and fashion. [Examples of Implementation Themes (Excerpt)] ■ Product design concepts and CMF design proposals ■ Prototype development/new material sample production ■ Proposals for renewing color line-ups ■ Color naming proposals, etc. We provide an introduction to "business development centered around color" in the downloadable file. *For more details, please download the PDF or contact us directly.

DIC Corporation's subsidiary, DIC Color Design Corporation, will hold the "Milan Design Week 2026 Latest Trend Analysis Seminar" on June 17, 2026 (Wednesday). This seminar will focus on the world's largest design event, "Milan Design Week 2026," held in Milan, Italy, in April 2026. It will provide a systematic explanation of trends from three perspectives: "social values," "color," and "material," based on on-site research and in collaboration with our long-time partner, Studio Valan di Milano (Italy). Please use this seminar as a resource for organizing information and gaining insights for future manufacturing and brand experience initiatives. 【Event Overview】 ■ Date: June 17, 2026 (Wednesday) 13:00 - 18:00 (Capacity: 100 people) ■ Venue: DIC Headquarters, 2nd Floor, Large Conference Room (DIC Building, 3-7-20 Nihonbashi, Chuo-ku, Tokyo) ■ Target Audience: Creators, Marketers ■ On-demand participation is also available *For more details, please download the PDF or feel free to contact us.