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The purpose of a company operating its own website is to encourage users who access the pages within the site to take actions such as purchasing products or making inquiries. The text, buttons, and images that prompt those actions are referred to as CTAs (Call to Action). Since the conversion rate of a company’s website can change significantly depending on the CTA, the placement, text, and design must be carefully chosen, and ongoing effectiveness measurement is necessary to find the best solution. This page will explain what types of CTAs are likely to lead to results, as well as the placement and improvement methods for CTAs. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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Are the links on your company website using text or images? The anchor text we will introduce this time refers to links that are attached to text. Using anchor text correctly makes it easier for users to navigate within your company website and can also yield SEO benefits. On the other hand, if you misuse anchor text, not only will you fail to gain SEO benefits, but it may also negatively impact the entire website. This page will explain the correct way to set up anchor text and the points to be cautious about. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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The content should fundamentally analyze search queries and encompass information that aligns with user search intent. This search intent includes methods for finding answers to "frequently asked questions (FAQ)" and "how to" solve problems they may have. By marking up the information that users are likely to want to know within the content using structured data, there is a possibility that it will be displayed as rich results in search results. This page will explain what structured data is, the advantages and disadvantages of utilizing structured data, and how to use it in practice. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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On May 8, 2019, Google announced the introduction of rich result structured data, specifically "FAQ" and "How-to." Currently, the structured data that Google uses to recognize page content includes about 30 types of rich result formats, starting with these FAQ and How-to types. In this article, we will clearly explain what the structured data for FAQ and How-to looks like, and we will introduce the markup methods to display FAQ and How-to as rich results. *For more detailed information, please refer to the related links. Feel free to contact us for further inquiries.*

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Content SEO refers to strategies aimed at creating high-quality content to achieve higher rankings in search engines. Unlike advertisements, once an article is created and evaluated positively by search engines, it can secure continuous traffic, making it cost-effective. However, many webmasters are struggling with the reality of having "no know-how for SEO measures" and "not knowing how to approach content SEO." This page will clearly explain the basics of "what content SEO is," as well as specific ways to implement content SEO, its benefits, and key points for achieving results. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.

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"Content is King" This is a phrase proposed by an American businessman before web marketing became commonplace as it is today. As this phrase suggests, creating high-quality content is an important strategy in SEO. In this page, we will explain what high-quality content means as an SEO measure and how to create it. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.

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The h1 tag is an HTML tag that conveys the theme or subject of a page and plays an important role as the "main heading" on the page. Those of you viewing this page may have similar concerns about the h1 tag. What kind of SEO effects does the h1 tag have? What is the difference between the h1 tag and the title tag? I want to know the proper way to use the h1 tag. Despite being an HTML tag that enhances SEO evaluation, many websites are not properly configured with the h1 tag. In this page, we will explain the SEO effects of the h1 tag and examine its importance. Additionally, we will introduce specific ways to maximize the SEO effects of the h1 tag and points to be aware of. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.

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Duplicate content refers to content that is very similar across multiple different pages. Content that contains the same information as something the user has already read becomes repetitive and is not useful. When creating content, it is necessary to ensure that it meets user needs and is differentiated in terms of information. However, when operating an e-commerce site or a website, there may be instances where pages with duplicate content are automatically generated by the system for a single product or helpful information. Additionally, when implementing SEO measures, if there are similar target keywords reflecting user search intent, the information published may also become similar. This page will explain the definition of duplicate content, its impact on SEO, as well as how to investigate and methods to avoid duplication. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.

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Many people struggle with "how to write a title" when creating blogs and articles. "What is the appropriate character count?" "Which keywords should I use?" "How should I write HTML?" Various questions arise, right? This page explains how to create effective titles for SEO. While it is a fundamental element of SEO measures, the article title often troubles many site managers. However, by mastering the tips for creating titles introduced here, it is possible to dramatically change SEO evaluations such as search rankings and traffic numbers. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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In SEO, the term "keyword" generally refers to the phrases that are entered into the search box of a search engine. However, some people refer to the keywords that users search for as "search queries" and the keywords that they want to target on their own site as "target keywords," so it is not a problem to consider "keywords" as a general term. These keywords are important in SEO strategies and can be considered the foundation for content creation and technical measures. This page will explain the meaning and types of keywords in SEO, as well as how to select them. Additionally, we will introduce tools that can help with keyword selection. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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Important keywords for SEO measures each have their own search volume. Search volume is a quantified measure of how many times users search for a particular term, and it is a crucial indicator that must be understood when progressing with content creation. Understanding search volume is a very important task as it helps determine the strategy for SEO measures and the priority of efforts. In this page, we will introduce how to investigate search volume and recommend research tools, as well as explain how to utilize this information for website creation and SEO measures. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.

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"Although I wrote the article, it cannot be ranked high." "I wrote the article, but I don't know how to implement SEO measures." To those in charge of websites who are struggling with such concerns: In SEO measures, simply writing the information you want to convey or the information you want to share will not be evaluated by Google, and you will not achieve a high ranking. An article that is strong in SEO is, above all, important for being written for the users. Additionally, including keywords in titles and heading tags is also essential for SEO. In this article, we will explain the characteristics and important points of SEO-friendly articles, the creation process, and precautions. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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Have you ever heard the term "low-quality content" while implementing SEO measures? Low-quality content refers to information that holds no value for search users or content created using unethical methods. However, many people may find the definition of what constitutes low-quality content surprisingly vague. In this article, we will carefully explain specific examples of low-quality content, its impact on SEO, and ways to improve it based on Google's official stance. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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Outbound links refer to links that allow navigation from one page on your own site to another page. For those advancing their SEO strategies or site operators, you may have wondered, "What is the clear definition of outbound links?" or "What are effective methods for placing outbound links for SEO?" In this article, we will specifically introduce the definition of outbound links, their types, and their impact on SEO, as well as effective placement methods for SEO. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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A topic cluster is one of the SEO strategies that can aim for high rankings even with high-difficulty keywords. Are you struggling with issues like "my search rankings aren't improving" or "I'm writing a lot of articles, but I'm not seeing results"? Recently, Google's evaluation criteria have changed, placing greater emphasis on the overall structure and expertise of a site. In this context, "topic clusters" have been gaining attention. In this article, we will clearly explain the basic concept of topic clusters, how to design them, their specific benefits, and points to be cautious about. *You can view the detailed content of the article through the related links. For more information, please feel free to contact us.*

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To achieve results in SEO, it is not enough to simply create content filled with general information. What search users truly seek is valuable information that is not available on other sites; in other words, original content is extremely important. Original content includes unique experiences, opinions, and expertise, which directly impacts SEO evaluation and leads to improved search rankings. In this article, we will thoroughly explain the definition of original content, Google's perspective, the specific benefits for SEO, and how to create it. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.*

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We would like to inform you that EXIDEA Co., Ltd., which operates the writing tool "EmmaTools" that enables the creation of high-SEO-effect content, has conducted a survey on the successes and failures of SEO article production companies targeting 106 employees from BtoB companies that have ordered content from article production companies within the past three years. *You can view the detailed content of the article through the related link. For more information, please feel free to contact us.

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EXIDEA Co., Ltd., which operates the writing tool "EmmaTools" that enables the creation of high-SEO-effect content, conducted a survey targeting 108 executives, officers, and marketing personnel from B2B companies with over 500 employees who are interested in marketing DX, regarding their awareness of "owned media of major B2B companies." *For detailed information about the article, please refer to the related link. Feel free to contact us for more details.*

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Nowadays, there is an increasing number of companies and individuals with websites, and the importance of SEO measures is rising. As a result, SEO skills, including the techniques and knowledge necessary to rank websites higher in search engines, are required. Furthermore, various professions such as marketers in companies, directors managing websites, and writers creating content are also seeking SEO skills. This page will introduce not only the hard and soft skills necessary for SEO but also the demand, how to acquire them, and the industries where they can be utilized. *For detailed content of the article, you can view it through the related links. Please feel free to contact us for more information.

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Google, which boasts a 76% share of the search engine market in Japan. Implementing SEO measures on Google and achieving high rankings for targeted keywords in search results is key to web customer acquisition and business growth. However, the SEO guidelines officially published by Google, the "Search Engine Optimization (SEO) Starter Guide," are often considered difficult for beginners, with many finding the specific countermeasures unclear. Therefore, in this article, our editorial team, specializing in SEO, will break down the contents of the "Search Engine Optimization (SEO) Starter Guide" in an easy-to-understand manner for beginners and also introduce specific countermeasure methods. *For detailed content of the article, please refer to the related links. For more information, feel free to contact us.*

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This page introduces the "Do-It-Yourself Checklist for SEO Measures - 2025 Edition," which summarizes the basic points of SEO strategies. We have compiled insights gained from repeated practice on our own media, including SEO measures that have gained attention in recent years, in a checklist format. If you are a website manager looking to successfully attract visitors through SEO, please make use of this resource. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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While researching the advantages and disadvantages of SEO measures, some of you may have come across this article. The biggest advantage of SEO measures is that stable customer acquisition and branding can be achieved at no cost. However, it is important to understand the disadvantages, such as the need for a medium to long-term period before results are seen and the necessity for ongoing maintenance, as this may lead to the possibility of stopping SEO measures midway. In this article, we will explain how to make a decision if you are unsure whether to proceed with SEO measures. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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One of the methods of web marketing is SEO measures. SEO measures can be started by beginners, but if you don't grasp the basic rules and points, you will waste time on meaningless tasks. This page explains what kinds of SEO measures can become meaningless. Before you give up on SEO measures, thinking that they are pointless because you can't achieve results despite spending time on them, let's check if you are engaging in any of the actions mentioned in the content introduced. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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With the spread of smartphones and smart speakers, voice search is rapidly expanding. As a result, the importance of "voice search optimization," which is specialized for voice search, has increased, in addition to traditional search engine optimization (SEO). While performing tasks such as housework or driving, users are inputting queries through voice search, which has significantly changed the format of search queries and user search behavior. This page will explain the user benefits brought by voice search, the importance of VSO, and specific methods for optimization. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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Web marketing includes various strategies. Among them, there are quite a few companies that are engaged in SEO (Search Engine Optimization) and listing advertisements. Depending on the products being handled, it may be more effective and compatible to use listing advertisements, which have immediate effects, rather than SEO, which can take time to yield results. Before starting web marketing, first check which is more compatible with your company's products: SEO or listing advertisements. This page explains the characteristics and benefits of both SEO and listing advertisements. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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SEO is an effective means to enhance the ability to attract visitors from the web and lead to purchases, but if appropriate measures are not taken, the likelihood of failure increases significantly. Among these, many sites that fail in SEO have personnel who do not understand the mechanisms of SEO or the key points that need to be addressed, or they lack a proper structure. In this article, we will introduce 13 common reasons for failures in SEO measures. We will also explain effective methods to address these issues, so please consider using this as a reference. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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If you've launched a website but are struggling to increase your visitor numbers, this is for you. When it comes to SEO (Search Engine Optimization), it can seem complicated with many technical terms and a difficult image. However, if you understand "what search engines are looking for" and "what is truly useful for search users," you won't fail in your SEO efforts. On this page, we will introduce tips and points to keep in mind for beginners starting their own SEO efforts, as well as recommend free tools and sites that can help with SEO. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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SEO, which translates directly to "Search Engine Optimization" in Japanese, is now an essential method for attracting visitors to websites. When you search the internet, you will find numerous methods to achieve high rankings. However, it is also true that information available on free websites often lacks authority and reliability, and it can be difficult to determine whether it matches your level of knowledge. Therefore, I recommend studying using books. Books are often categorized by knowledge level, such as introductory and advanced, making them a recommended tool for systematically learning about SEO strategies. *For more detailed information on the column, you can view it through the related links. Please feel free to contact us for more details.*

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For those who are just starting web marketing or have recently begun, you may be surprised by the abundance of terminology. Even if you start implementing SEO measures to increase traffic to your site, if you don't understand the basic terms, searching the internet will only deepen the mystery as you won't grasp the meanings of the terms included in the explanations. This page has been created as a glossary for beginners who have recently started SEO measures or for those who want to review SEO-related terminology. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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Local SEO refers to measures taken to ensure that a website ranks higher in search engine results and Google Maps results when searches with a regional aspect, such as "region name + keyword," are conducted. Recently, the importance of local SEO has increased due to the growing number of users searching for shops, services, and facilities using smartphones while out and about. In particular, for services that are significantly influenced by local residents, such as restaurants, medical facilities, and professional services, local SEO measures are essential. This page will explain the differences between local SEO and MEO, as well as their advantages and disadvantages. Additionally, it will cover the factors that determine rankings and specific strategies to implement when advancing local SEO measures. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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To enhance the evaluation of search engines, various SEO measures are necessary, such as content creation, proper use of HTML tags, optimization of internal links, and acquiring backlinks. Additionally, search engines evaluate websites using their own algorithms to determine search rankings, so it is important to understand the basics of SEO and implement measures that align with how search engines operate. This page will provide a detailed explanation of the fundamental concepts of SEO, specific strategies, the workings of search engines, and tools that can assist with SEO measures. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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Recently, with the emergence of generative AI like ChatGPT and SGE, there are claims that "SEO is outdated" and "SEO is over." But what is the truth behind this? In this page, we will explain in detail the background of why it is said that "SEO is already old and finished" and discuss outdated SEO practices. Despite SEO constantly evolving, outdated ideas and incorrect strategies regarding SEO can still be found on the internet. We will introduce what kind of websites search engines are currently looking for and what should be addressed as part of SEO measures. *For more detailed content of the column, please refer to the related links. Feel free to contact us for more information.*

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"What effects can be achieved by implementing SEO measures?" "What are the methods of SEO measures that are likely to be effective?" Since there are many things to do for SEO, it's natural to want to focus only on the effective strategies. In this page, we aim to answer the questions of those in charge of websites by clearly explaining the fundamental points of SEO measures that are particularly important, using as few technical terms as possible. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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In-house SEO refers to implementing SEO measures using only your company's resources, without outsourcing to external vendors. Once you are able to handle SEO internally, there are many advantages, such as being able to attract customers at a lower cost than outsourcing and accumulating know-how within the company. On the other hand, it is also true that there are several disadvantages to in-house SEO. Therefore, this page will introduce the advantages and disadvantages of in-house SEO, as well as the tasks that arise when actually conducting in-house SEO. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.

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Among CMSs, "WordPress" is widely used by companies and individuals around the world to build websites, and it is said to be strong in SEO. In fact, the websites of well-known companies and educational institutions listed below are also created using WordPress. Because WordPress allows even beginners to easily manage blogs and websites, the difference with others comes down to whether or not you can steadily implement SEO settings in WordPress. On this page, we will introduce 11 relatively easy and highly effective SEO measures that can be implemented on websites built with WordPress. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.

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For beginners looking to implement SEO measures, do you have the impression that it seems "difficult" or that you "don't know where to start"? Additionally, there are many who have tried to implement SEO measures but feel that "their rankings aren't improving" or "they're unsure if their strategies are correct." This page explains the basic knowledge of SEO measures in an easy-to-understand manner for beginners, including the strategies to undertake, their priorities, and the essential mindset to have. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

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To achieve results with SEO measures, it is essential to develop a strategy. For those who are just starting with SEO measures or those who have already begun, there may be questions such as, "How should I create a strategy?" or "Is a strategy even necessary?" If you do not decide on a strategy and take action, you may encounter situations like "Traffic has increased, but inquiries have not increased at all" or "The time taken to achieve results has significantly exceeded the expected period." Therefore, in this article, we will explain the purpose and importance of establishing an SEO strategy, how to actually construct it, and provide clear, specific steps for implementation. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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Optimizing images is a very important point in advancing SEO measures. Many people may be wondering, "Do images have an effect on SEO?" and "How should I optimize images from an SEO perspective?" If images are not optimized, it can lower the page loading speed and potentially prevent you from gaining the traffic you could have, which can actually have a negative impact on SEO. In this article, SEO professionals will explain in detail the importance and benefits of image optimization, as well as specific methods and points to be aware of for optimization. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.

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"Although we are working on SEO measures, we are unable to achieve high rankings on Google's search results page" and "I don't know what SEO strategies to implement." For those responsible for managing websites who have these concerns, this page explains the essential knowledge of SEO and specific measures necessary for achieving high rankings. Why are certain pages chosen to rank highly in Google's search results, the epitome of search engines? There are valid reasons for this. Let's understand the characteristics of websites that receive high evaluations from search engines and the strategies to improve the ranking of your own site on this page. *You can view detailed content of the column through related links. For more information, please feel free to contact us.*

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Have you ever experienced that when searching for a company name or service name, "baseless defamation or past controversial articles appear at the top of the search results," showing negative information? Such reputational damage can undermine user trust and may have serious impacts on sales and recruitment activities. This is where the technique known as "reverse SEO" comes into focus. It is a strategy that manipulates search rankings to lower the visibility of negative pages and elevate positive information, thereby controlling the online impression. In this article, we will clearly explain the basic mechanism of reverse SEO, specific countermeasures, and points to consider when implementing it. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*

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"EmmaTools(TM)" is an AI consulting tool that provides actionable insights to users based on big data collected from three tools: site analytics, web writing tools, and heatmaps. The AI integrated into this product lists necessary measures for the website and makes suggestions. By steadily implementing each measure, users can improve the performance of their website without confusion. [Features] - Clarifies the next actions to be taken by AI - Efficiently creates content that is strong in SEO - Visualizes user behavior trends and optimizes conversions *For more details, please download the PDF or contact us.

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