What is reverse SEO? Introducing the purpose, methods, and strategies to lower negative reviews' rankings.
An easy-to-understand explanation of the basic mechanism of reverse SEO and specific countermeasures!
Have you ever experienced that when searching for a company name or service name, "baseless defamation or past controversial articles appear at the top of the search results," showing negative information? Such reputational damage can undermine user trust and may have serious impacts on sales and recruitment activities. This is where the technique known as "reverse SEO" comes into focus. It is a strategy that manipulates search rankings to lower the visibility of negative pages and elevate positive information, thereby controlling the online impression. In this article, we will clearly explain the basic mechanism of reverse SEO, specific countermeasures, and points to consider when implementing it. *For more detailed content of the column, please refer to the related links. For further inquiries, feel free to contact us.*
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Our company is pursuing world-leading digital marketing and is working on creating innovations in multiple business areas where we can leverage that power. We are involved in the development, operation, and growth hacking of web media and web services in various fields. Please feel free to contact us if you have any inquiries.