IP青雲インターナショナル特許事務所 Company Profile

IP (Intellectual Property) ❎ PR (Public Relations) strategy to "turn good ideas into money."

What is the IP (Intellectual Property) × PR (Public Relations) Strategy? A strategy that focuses solely on IP (Intellectual Property) or solely on PR (Public Relations) is not sufficient. A strategy that emphasizes only IP (Intellectual Property) may result in impressive walls, but it cannot ensure the prosperity of the fortified city. On the other hand, a strategy that focuses only on PR (Public Relations) may lead to the development of the fortified city, but without walls, it will be attacked by other countries and decline. Are you satisfied with just securing patents, trademarks, and designs? They only hold value when they are recognized and permeated by consumers. It is necessary to enhance the recognition of intellectual property and generate sales. Additionally, are you allowing excellent technologies and designs to become well-known without securing rights? Good technologies and designs may be targeted by other companies. There is a risk of falling into price competition, failing to recover significant development costs, and being shut out of the market. The "IP × PR Strategy" emphasizes both IP (Intellectual Property) and PR (Public Relations). By increasing the recognition of technologies and designs to generate sales and protecting them with rights, it avoids market entry by competitors and suppresses the risk of falling into price competition.