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[In-store promotional support case study] Nohiko Glue Industry Co., Ltd.

Reproposing the charm of Fueki-kun! Examples of adopting character display fixtures that catch the eye in sales areas.

We would like to introduce a case where we proposed a three-dimensional display fixture that brings together the original stationery series of Fueki-kun for Fueki Co., Ltd. By adopting the idea of a storage fixture modeled after a giant Fueki-kun, we created a paper fixture that is about five times the size of the animal glue. It faithfully represents charming points such as the rounded hat and the large ears that hang down the sides, capturing the attention of customers passing by. The design allows for the efficient display of a variety of products, including ballpoint pens, mechanical pencils, glue sticks, notepads, sticky notes, and masking tape, and the internal partition parts can be swapped out when new products are released. [Case Overview] ■ Challenge: We want to create a tool that brings out the appeal of the products. ■ Proposal: Use Fueki-kun as the display fixture itself. ■ Outcome: Reintroduced the cuteness of Fueki-kun, unearthed potential fans, and contributed to an increase in merchandise sales. *For more details, please download the PDF or feel free to contact us.