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[Column] Principles of Combat

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Stability allows for the creation of battles. The term "base" is a commonly heard expression. The representative indicators that reflect the state of management include: ■ Stability - Represents the stability and risk level of management ■ Profitability - Represents the structure of sales and expenses to secure profits ■ Productivity - Represents the quantity and quality of sales and gross profit generated by employees ■ Turnover - Represents the turnover and utilization of goods and assets, which are one source of profit ■ Growth - Represents the degree of growth in scale compared to the past, present, and future All management indicators are based on balance. For example, when making capital investments, profitability may temporarily decline, but growth will increase. In other words, there are management indicators that are crucial at any given point due to management strategies, but when asked which is the most important among these, I am convinced that it is "stability." In battle, having something that can be read as "they should be able to do this much..." allows for the development of tactics and combat strategies. That which can be read = the base. *For more detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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[Column] You cannot become a member of a fighting group if you do not know about the company or the product.

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Everyone knows themselves well. There are no employees who cannot answer questions about their birth date, blood type, zodiac sign, or the origin of their name. However, when asked about the company's founding date, number of employees, annual sales, history, main bank, or the selling points of its products, few employees can answer adequately. It's not that "the grass is greener on the other side," but employees know less about their own company than the president imagines. If you think this is hard to believe, it would be beneficial to create a test from your company's brochures or website and conduct it; you will likely be astonished by the reality. When you think about it calmly, it's remarkable that small and medium-sized enterprises attempt to compete without knowing their own company’s overview or products. They waste time without any sense of problem awareness, which hinders growth. Such a group can be referred to as a rabble. In other words, they cannot be recognized as members of a fighting group. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

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