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[Information] Sales Materials to Target Retail Buyers Part 2

Premium ice cream, often consumed as a "little luxury" or "reward," is highly compatible with social media and is expected to see purchases driven by experiential consumption!

This document is a sales material summarizing examples of proposing "Dear Milk" to Lawson. To target the younger demographic, we have delved deeply into the consumption trends of current loyal users and conducted detailed research. We will introduce specific proposals, including online advertising and campaigns primarily through social media. 【Contents】 ■ Part 03 Solution Story: Example of proposing Meiji's "Dear Milk" to Lawson ■ Introduction ■ About each convenience store and consumers ■ About the ice cream market ■ Introduction to "Dear Milk" ■ Our proposal *For more details, please download the PDF or feel free to contact us.