★2-Minute Column★ What does "3C" in 3C Analysis mean?
Explanation in 2 minutes! This time, I will introduce the 3Cs often heard in promotion strategies. I will briefly explain it, including the analysis method.
The foundation of marketing is the 3C analysis. Therefore, it is said that "3C analysis is important." 3C refers to the initial letters of the English words "Company," "Customer," and "Competitor." Company… Your company's sales, services, characteristics, etc. Customer… Consumer needs, etc. Competitor… Other companies in the same industry competing in the same market. By analyzing these 3Cs, you can understand the current situation of the company and create a foundation for developing marketing strategies for future product development and sales methods. For more information on the 3C analysis method, please see the related links.
- 企業：コシオカ産業 本社工場
- 価格：Other
