Apple - メーカー・企業と製品の一覧 | イプロス

[Origin Certification Case] Protecting the Apple Brand "Bravo"

Maximizing the value of licensed varieties as a measure to prevent origin fraud! A case that can be scientifically proven.

As a measure to prevent origin fraud, we would like to introduce an example of the measures taken by WA Farm Direct to protect the apple brand "Bravo" through origin certification. Since the apples of this brand are high-end products, there is a possibility of counterfeit products appearing in both domestic and international markets, and there was also a risk of unauthorized producers growing them illegally. By conducting origin certification, the value of the licensed variety can be maximized, and by distinguishing between apples from licensed farms and those that are not, the licensing organization can scientifically prove the authenticity. [Summary of Measures (Partial)] ■ Issues - There is a possibility of counterfeit products appearing in domestic and international markets. - There is a risk of unauthorized producers growing them illegally. ■ Results - Maximized value of licensed varieties, with the licensing organization able to provide scientific proof. - Increased consumer trust and brand value globally. *For more details, please refer to the PDF document or feel free to contact us.