Everyday IP focuses on the intellectual property found in daily life, highlighting sneakers! They have cultural influence and, in fact, hold an important position in the world of intellectual property.
In Japan, they are called "sneakers," but it seems there are various names for them around the world. Some call them "trainers" or "runners," while others refer to them as "tennis shoes" or "basketball shoes," and some even call them "guts."
Sneakers, which may seem simple, have a significant social influence that extends beyond sports, impacting pop culture in areas such as music, movies, television, and social media. Therefore, sneakers hold not only commercial value but also substantial value as intellectual property (IP).
Brands that hold trademarks and patents related to sneakers are diligent in their protection. Enjoy the history of how sneakers have evolved to this point!
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