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[Helpful Column] Explanation of Advertising Psychology

Utilize advertising prints on shield masks! An explanation of consumer advertising psychology.

Advertisements have an effect that influences consumer psychology. Therefore, when utilizing advertisements, it is important to be aware of the psychology that leads consumers to purchasing behavior. The general process of consumer behavior, referred to as the customer journey, is organized into five stages: "Attention," "Interest," "Desire," "Memory," and "Action." This is known as the "AIDMA theory," and understanding it is necessary for developing advertising strategies. Therefore, we will explain each of the five stages of behavior mentioned above. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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