Anest Iwata: Digital Marketing Strategy to Innovate Customer Satisfaction
Utilize various digital channels! Unify product data and build a common foundation for digital strategy.
Anest Iwata Corporation, a global manufacturer of air compressors, vacuum equipment, and painting/coating equipment, focuses on maximizing customer satisfaction through digital marketing, sales innovation, and customer relations. We have established an advanced product information management platform centered around Contentserv PIM/DAM. We will introduce examples of how we have achieved seamless integration with CMS and utilized various digital channels, including websites and e-commerce sites, to enhance the quality of customer experience. [Contents] ■ The roadmap for digital marketing promoted by Anest Iwata ■ Unifying product data and building a common foundation for digital strategy ■ Step-by-step implementation and construction, challenges faced during the project, and best practices ■ Implementation effects and future prospects *For more details, please refer to the PDF document or feel free to contact us.
- Company：Contentserv
- Price：Other
