Television advertising sales
Television advertising sales | agreement up to the board
In television advertising, the media spend is too large for marketing to decide alone and agreement has to reach the board. Airtime plans and GRPs are explained, but brand lift never becomes the language of approval. Sales Innovation Salon develops your sales people in-house. STEP02 rebuilds how a meeting runs, through presentation structure, objection handling and closing, and weekly sessions over 3 months rebuild the strategy with it. In STEP03 participants become instructors.
- 企業：アカメディア株式会社
- 価格：応相談
