One Book for Different Targets! Pamphlet Design Case Study

Breaking away from manufacturer-centric pride. A case study of brochure production that harmonizes the different needs of BtoB and BtoC in a single volume through vertical and horizontal layout design.

When creating a brochure for a new product, are you overly focused on the manufacturer's perspective of "what's great about our products!" (specification boasting)? Especially when you want to use it for both BtoB (business and facility-oriented) and BtoC (general user-oriented), the background knowledge and information sought by the audience differ, making it difficult to convey the message effectively with a straightforward brochure. In this case study collection, we focus on solving social issues as the concept behind the development and introduce an approach to organize and design information along the "vertical axis (users, etc.)" and "horizontal axis (time progression, etc.)." How to organize mixed information for different target audiences and convey it clearly without confusion. Please take a look at the specific layout design know-how. *For more details, please download the PDF or feel free to contact us!

Ad management and operations