Strengthening profitability and creating new businesses towards a market of 15 trillion yen - Broadcasting and sponsorship, real × digital, and operational personnel.
Our company will hold a business seminar. 【Practical Insights Gained from the Seminar】 - Policy directions towards a sports market size of 15 trillion yen - Changes in the sports business through hard×soft and real×digital - Challenges regarding broadcasting rights and sponsorship revenue, and directions for strengthening profitability - Future initiatives regarding operational personnel and second careers 【Target Industries and Departments】 - Sports organizations / Professional sports / Stadium and arena-related businesses - Broadcasting / Streaming / Advertising / Media / Content-related companies - Sponsoring companies / Trading companies / Finance / Real estate / Entertainment companies - Sports tech / Digital services / Companies considering new market entry - Management planning / Business development / New business / Marketing departments 【Seminar Details】 ■ Date and Time: November 24, 2026 (Tuesday) 13:30 - 15:30 (Doors open at 13:00) ■ Venue: JPI Conference Square ■ Address: 5-2-32 Minamiazabu, Minato-ku, Tokyo, Kowa Hiroo Building ■ Speaker: Sports Agency Counselor (In charge of private sports) Mr. Takuji Yoshiyama *For more details, please refer to the PDF document or feel free to contact us.
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basic information
【Lecture Overview】 The Japan Sports Agency has been working towards achieving a sports market size of 15 trillion yen, focusing on promoting the growth of the sports industry, including reforms in stadiums and arenas. Moving forward, there is a need to further enhance professional sports management and create new businesses rooted in sports, thereby broadening the scope of sports business. Among these, broadcasting and streaming, which support opportunities to "watch" sports, are crucial revenue bases for sports organizations and are closely related to the expansion of broadcasting rights income, sponsorship income, and partnerships with companies. This seminar will provide a detailed explanation of the Japan Sports Agency's initiatives aimed at further developing sports business, including issues in sports management such as the nature of sports broadcasting, the creation of new revenue opportunities, and the acquisition and development of talent with a business sense, all to grow sports as a sustainable business. 【Lecture Items】 ■ Introduction ■ Transformation of Sports Business ■ Sports Broadcasting ■ Human Resources for Sports Business Management, Second Careers ■ Considerations for the Future, Summary ■ Related Q&A ■ Networking and Business Card Exchange (for on-site participants only)
Price information
【Participation Fee】 1 person: 37,360 yen (tax included) Benefit: One additional participant from the same organization can attend for free (limited to on-site or live streaming) (Please register both participants at the same time with the same participation method when applying. Additional registrations after one person has been applied for will not be eligible.) Benefit: For those affiliated with local public organizations, up to two participants can attend for 11,000 yen (tax included, limited to on-site or live streaming with the same participation method).
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For more details, please refer to the PDF document or feel free to contact us.
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JPI Corporation (Japan Planning Institute) has been providing valuable information for executives and senior management involved in the execution of national policies and national projects, supporting the dissemination of knowledge as a 'bridge of wisdom' between 'politics,' 'government,' and 'the public' in a limited-participant, real seminar format for half a century, aiming to create national knowledge.
