Looking at the 2026 World Cup: Sponsorship, Broadcasting Rights, New Revenue Models, and the Latest Examples of Ambush Marketing
Our company will hold a business seminar. 【Practical Insights Gained from the Seminar】 - Revenue structures supporting sports business and the latest sources of income - Changes in sponsorship and broadcasting rights strategies as seen in the 2026 World Cup - Latest examples of ambush marketing and implications for corporate strategy 【Target Industries and Departments】 - Sports business and sports marketing departments - Advertising, marketing, and brand strategy departments - Sponsorship and promotion personnel - New business, business development, and management planning departments - Sports teams, sports organizations, and advertising/media-related industries 【Seminar Details】 ■ Date and Time: October 6, 2026 (Tuesday) 16:30 - 18:30 (Doors open at 16:00) ■ Venue: JPI Conference Square ■ Address: 5-2-32 Minamiazabu, Minato-ku, Tokyo, Kowa Hiroo Building ■ Participation Method: In-person, live streaming, archived streaming ■ Instructor: Hiroyuki Sakai CEO & Founder MANAGEMENTIVA *For more details, please refer to the PDF document or feel free to contact us.
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basic information
【Course Overview】 The 2026 FIFA World Cup is expected to generate unprecedented sales and has shown global enthusiasm, becoming an important opportunity for upcoming international sports events scheduled in the United States. At the same time, numerous marketing strategies have been developed that demonstrate the evolution of sports business, including sponsorship initiatives, new revenue models, and digital utilization, as well as measures that go beyond traditional norms. This course will specifically analyze the revenue structure of the World Cup, the evolution of sponsorship and broadcasting rights, recent case studies, and ambush marketing, providing insights and perspectives for Japanese companies to utilize in building future sponsorship strategies, marketing, and revenue models. 【Course Topics】 ■ Overview of Sports Business ■ Reflection on the American World Cup ■ Latest Sponsorship Cases from the American World Cup ■ Ambush Marketing ■ Future Potential of Japan's Sports Business ■ Related Q&A ■ Business Card Exchange and Networking (for on-site participants only)
Price information
【Course Fee】 1 person: 37,730 yen (tax included) From 2 people onwards: 32,730 yen (tax included / same organization / simultaneous application) *For those affiliated with local public organizations, up to 2 people: 11,000 yen (tax included / venue / live streaming only / same participation format)
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For more details, please refer to the PDF document or feel free to contact us.
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Company information
JPI Corporation (Japan Planning Institute) has been providing valuable information for executives and senior management involved in the execution of national policies and national projects, supporting the dissemination of knowledge as a 'bridge of wisdom' between 'politics,' 'government,' and 'the public' in a limited-participant, real seminar format for half a century, aiming to create national knowledge.
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