[Management Column Vol. 21] Company Culture is Accumulated Through Daily Operations

basic information

Please use this as hints for management decisions, such as building a management foundation, improving management quality, cash flow management, bank relations, business succession, and restructuring after the appointment of the second or third generation. Also, feel free to contact us with any questions or inquiries when putting this into practice.

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Applications/Examples of results

I will introduce a case from the sales training conducted recently. The issue identified during the preliminary hearing was that "sales employees lack the company's identity." It seemed that the high number of mid-career hires, who were carrying over their previous sales styles, was the cause. From top management to employees, the focus was primarily on whether they could "adequately explain (or make excuses)" to avoid personal responsibility. The sales employees in question prioritized creating an "alibi" by following company directives over their motivation to achieve targets, resulting in no one wanting to change the familiar sales style from their previous jobs. "Corporate culture" is not something that a company decides and communicates; it is accumulated through daily operations. It is not a matter of methods but rather a unification of fundamental thinking. While training is beneficial, it is crucial to first determine whether the issue lies in mindset or skills, and it is essential to thoroughly instill the right mindset in daily operations. First, why not check whether the basics that are necessary for your company, such as properly managing the progress of decisions made in meetings and handling daily tasks, are being adhered to? Next time, I will discuss "supervisors who can provide immediate feedback."