[AI Development Case] TAPP Corporation

Built an improved prototype in one month from quantitative analysis! Here is a case study where we increased the conversion rate by about three times through post-release UI/UX improvements.

We would like to introduce a case where TAPP Co., Ltd. developed and provided "Akari AI," a conversational AI that supports the anxieties of investment beginners. The company wanted to incorporate AI into its sales process in line with the trends of the times and achieve a web customer service unique to the AI era. However, they were unsure about the specific implementation methods and how to integrate it into their actual sales flow, and they had concerns about the market perspective and approach to their first AI development. In response, our company developed a dedicated conversational AI that learned from actual consultation cases accumulated during the company's asset management seminars and the question trends of users. This AI enables customer interactions equivalent to those of in-house sales representatives, regardless of time or place, significantly contributing to the realization of new web customer service in the AI era. [Case Overview] ■ Challenges - Methods for realizing "web customer service in the AI era" - Specifics on how to integrate into the "sales process" - Concerns about "cost and feasibility" regarding first-time AI development ■ Effects - Successfully increased the conversion rate to about three times that of immediately after release, reaching the expected KPI. *For more details, please download the PDF or feel free to contact us.

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