[Data] 2023 Survey on the Influence of SNS on Consumer Decision-Making

Marketing strategies and social media that companies should focus on to enhance purchasing motivation!

This document summarizes the results of an internet survey conducted to understand the impact of social media on consumer decision-making. It includes findings from a survey of 630 men and women aged 15 to 59 across the country, examining the use of social media and the influence of word-of-mouth from product discovery to information gathering and purchasing behavior. You can find data that is useful for companies' social media strategies, such as the frequency of participation in social media campaigns and the rate of continued following. [Contents (partial)] ■ Survey background ■ Summary of survey results ■ Locations for discovering new products ■ Social media platforms for product discovery (by gender) ■ Usage of social media searches *For more details, please download the PDF or feel free to contact us.

Internet Advertising