28 types of Sanrio characters implemented! An AR message campaign that can be experienced with the purchase of KitKat.
Collaboration project between Nestlé Japan Co., Ltd. and Sanrio Co., Ltd. We would like to introduce a case where our company developed the "AR Message Initiative." This initiative can only be experienced through the purchase of "KitKat," contributing to brand engagement. By implementing 28 types of Sanrio characters, we provided additional experiential value by creating a project where many characters can be encountered. We implemented functionality that allows not only collaboration products but also standard "KitKat" products to be included, enabling many customers to participate in the initiative, which has led to increased satisfaction. [Case Overview] ■ Initiative Details - Provision of AR technology for the collaboration between Nestlé Japan and Sanrio Characters ■ Implementation Details: Implementation of 28 types of Sanrio Characters ■ Target Products: Collaboration products and standard "KitKat" products *For more details, please download the PDF or feel free to contact us.
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Our company is dedicated to enriching corporate communication on social media by providing services that extend the functionalities of social media and utilizing data for marketing support. Under the philosophy that "digital marketing capabilities that are recognized worldwide will revive Japan," we leverage our main social media platform, "OWNLY," along with social media dissemination tools such as Twitter, LINE, Instagram. We offer packaged marketing strategies aimed at expanding corporate recognition and promoting sales, providing value to companies and the market. Please feel free to contact us if you have any inquiries.
