Koei's public relations technique that faces customer feedback! Introducing the SNS strategy that creates fans.
We would like to introduce a case study of the implementation of the social media marketing tool "OWNLY" at Koikeya Co., Ltd. The company decided to implement "OWNLY" as they felt it was suitable for not only generating buzz and increasing recognition but also for getting closer to customers and fostering attachment through cross-platform use of social media. By increasing their followers to over 1 million, they were able to propose information dissemination via social media during sales activities, making their Twitter account one of their selling points. They have realized that sales are being driven by social media. 【Case Overview】 ■ Deciding Factors for Implementation - They felt that OWNLY was suitable for getting closer to customers and fostering attachment through cross-platform use of social media. ■ Effects After Implementation - The Twitter account became one of their selling points. - Many photo posts were received during social media campaigns, reinforcing the realization that sales are being driven by social media. - They utilized visualized customer feedback (UGC) as hints for product development and promotion. *For more details, please download the PDF or feel free to contact us.
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Our company is dedicated to enriching corporate communication on social media by providing services that extend the functionalities of social media and utilizing data for marketing support. Under the philosophy that "digital marketing capabilities that are recognized worldwide will revive Japan," we leverage our main social media platform, "OWNLY," along with social media dissemination tools such as Twitter, LINE, Instagram. We offer packaged marketing strategies aimed at expanding corporate recognition and promoting sales, providing value to companies and the market. Please feel free to contact us if you have any inquiries.
