Utilize Twitter campaigns to reach core fans and promote real-time viewing!
We would like to introduce a case study of the implementation of the social media marketing tool "OWNLY" by Mainichi Broadcasting System, Inc. With the proliferation of video streaming services and catch-up viewing services, the viewing patterns of television programs have become more diverse. Even if a program trends on Twitter, it does not necessarily correlate directly with viewership ratings, and various PR strategies have been tried with limited success. With the introduction of "OWNLY," the number of tweets related to the program exceeded 22,000, and many related keywords trended. During the week of the campaign, there were numerous posts stating, "I watched it live for the first time." [Case Overview] ■ Key Factors for Implementation - A proven track record in program promotion, with proposals for projects and strategies likely to increase viewership ratings. ■ Effects After Implementation - The number of tweets related to the program exceeded 22,000, and many related keywords trended. - The number of views for catch-up broadcasts has been growing at a rapid pace. *For more details, please download the PDF or feel free to contact us.
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Our company is dedicated to enriching corporate communication on social media by providing services that extend the functionalities of social media and utilizing data for marketing support. Under the philosophy that "digital marketing capabilities that are recognized worldwide will revive Japan," we leverage our main social media platform, "OWNLY," along with social media dissemination tools such as Twitter, LINE, Instagram. We offer packaged marketing strategies aimed at expanding corporate recognition and promoting sales, providing value to companies and the market. Please feel free to contact us if you have any inquiries.
