Visualizing the creativity that is difficult to quantify! A bridge of creation connected by a common language.
We would like to introduce a case study of the implementation of the creative evaluation solution "D-Planner" at Sony Bank Inc. The marketing department and the production side have different expectations for the creative work, and it was necessary to quantify the production side's requests in order to discuss them at a common table. After the introduction of "D-Planner," we were able to score and visualize the attitude changes of consumers who viewed the creative, allowing for constructive discussions on improvement points based on the visualized outputs. [Case Overview (Partial)] ■ Implementing Company: Sony Bank Inc. ■ Challenge: It is difficult to predict the reactions of consumers who see the advertisement in advance. ■ Solution: We can score and visualize the attitude changes of consumers who view the creative. *For more details, please download the PDF or feel free to contact us.
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【Summary of Other Cases】 ■ Difficult to conduct preliminary verification to obtain quantitative results → Enables pre-measurement of the effectiveness of advertising measures ■ Discussions about the desired direction tend to become abstract → Allows for constructive discussions on improvement points based on visualized outputs *For more details, please download the PDF or feel free to contact us.
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As a video production company for 50 years, we engage in a wide range of content creation, including VR, AR, MR, 3DCG, and web simulations, based on our video business. In a world where digital transformation is being promoted, we are working on diverse technological innovations that can keep up with IT trends. Utilizing our high level of technical expertise, we will realize business solutions that are unlike any other. Please feel free to contact us if you have any requests.
