Strategic perspectives required by businesses, teams, and local governments.
Our company will hold a business seminar. 【Seminar Details】 ■ Date and Time: April 21, 2026 (Tuesday) 16:30 - 18:30 (Doors open at 16:00) ■ Venue: JPI Conference Square ■ Address: 5-2-32 Minamiazabu, Minato-ku, Tokyo, Kowa Hiroo Building ■ Participation Method: In-person, live streaming, archived streaming ■ Instructor: Tetsuro Sagawa, President, Sports Marketing Laboratory Inc. *For more details, please refer to the PDF document or feel free to contact us.
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basic information
【Course Overview】 In January 2026, a significant contract was signed for the naming rights of the National Stadium, which was acquired by Mitsubishi UFJ Financial Group for a total of approximately 10 billion yen over five years, attracting considerable attention. This course will compare and analyze the trends in naming rights globally with the market structure and contractual practices in Japan. Additionally, it will examine the role of naming rights and their economic and social impacts in the management of stadiums/arenas and teams that use them as their home base. Furthermore, we will deepen the discussion on the growth potential of the naming rights market in Japan and the strategic perspectives required by companies, teams, and local governments. 【Course Topics】 ■ Stadiums/Arenas ■ Trends and Challenges of Naming Rights ■ Potential of Naming Rights in Japan ■ Related Q&A ■ Business Card and Information Exchange Meeting
Price information
[Lecture Fee] 1 person: 37,970 yen (tax included) From 2 people onwards: 32,970 yen (tax included / same organization, simultaneous application) *For those affiliated with local public organizations, up to 2 people: 11,000 yen (tax included / venue and live streaming only)
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For more details, please refer to the PDF document or feel free to contact us.
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Company information
JPI Corporation (Japan Planning Institute) has been providing valuable information for executives and senior management involved in the execution of national policies and national projects, supporting the dissemination of knowledge as a 'bridge of wisdom' between 'politics,' 'government,' and 'the public' in a limited-participant, real seminar format for half a century, aiming to create national knowledge.
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