[Case Study] Benesse Corporation

Solve the issues of staff shortages and capabilities! Contribute to the further growth of the "Udemy" business.

We would like to introduce a case where Benesse Corporation, which is responsible for data analysis for the online video learning platform "Udemy," has utilized our "Data Domain Professional Resident Service." As the "Udemy" business continues to grow rapidly, the demand for data analysis has increased, and there has been a need to address advanced analytical methods that are difficult to handle with only in-house skills. Our resident members are responsible for scoring course reviews using natural language processing, analyzing course pricing, and conducting MMM analysis. The analysis results are utilized for improving customer experience (CX) and marketing. [Case Overview] ■ Implementing Company: Benesse Corporation ■ Challenge: Shortage of data analysis personnel and the need for advanced analytical methods ■ Implemented Service: Data Domain Professional Resident Service ■ Results: Gained insights into customers that were previously unattainable, contributing to improved prioritization of initiatives. *For more details, please refer to the related links or feel free to contact us.

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