Guiding to VR Tours through the Use of Paper DM and Digital for Universities

Linking paper DM and digital media to convey the appeal of student dormitories through VR tours.

In introducing student dormitories at universities, it is important to effectively communicate the appeal of the properties to prospective residents and enhance their willingness to move in. Particularly for those interested in moving from distant locations, utilizing VR tours can deepen their understanding of the properties and facilitate their decision to move in. However, there are often challenges in guiding prospective residents to VR tours. By leveraging paper direct mail (DM) to strengthen the guidance towards VR tours, it is possible to increase students' interest and promote a deeper understanding of the properties. Our product proposes an effective method for guiding prospective residents to VR tours by combining paper DM with digital elements. 【Usage Scenarios】 - Universities looking to increase the number of residents in student dormitories - Universities seeking effective ways to utilize paper DM - Universities wanting to deepen students' understanding of properties 【Benefits of Implementation】 - Increased guidance rate to VR tours - Promotion of students' understanding of properties - Improvement in occupancy rates - Maximization of promotional effects through the synergy of paper DM and digital elements

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