Explaining marketing and analysis methods aimed at acquiring valuable customers, including an introduction to the application of big data and AI.
This document explains the basic concepts of "Customer Relationship Management (CRM)," which involves building and managing relationships with customers, as well as marketing and analytical methods. It provides a concise and easy-to-understand introduction to methods for identifying and acquiring valuable customers, the concept of customer value, and aspects of 1-to-1 marketing related to the 4Ps and big data. [Contents] 1. Marketing from mass to individuals 2. Retaining valuable customers 3. Identifying valuable customers 4. Customer value 5. Aspects of the 4Ps in 1-to-1 marketing 6. Big data and AI *The document can be viewed immediately by downloading the catalog.
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【Table of Contents (Excerpt)】 ■1-to-1 Marketing ■The Internet that Greatly Changed the Economic Environment ■Database Marketing ■Customer Pyramid ■Frequent Shoppers Program (FSP) ■Decile Analysis ■RFM Analysis ■Customer Lifetime Value ■Customer Asset ■Product: An Era Where Consumers Develop Products ■What Can Be Done with Big Data ■Data Mining and AI ■The Pitfalls of AI - Two Weaknesses When Using AI in Business
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