Purchasing characteristics of high-income women living in Japan.

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last updated：Feb 06, 2026

DICカラーデザイン

The basics of color marketing involve understanding the relationship between "people," "things," "era (trends)," and color!

We will introduce the "target" of "women residing in Japan (high-income group)" from the perspective of purchasing characteristics. The main features of the eight factors that form the basis of the CL classification include "preference for staples," "trend orientation," "value-seeking," and "fashion consciousness." Additionally, the color image survey utilizes DIC's original research method, DCAM, and the results are presented in a visual format resembling a colorful barcode. 【Main features of the eight factors that form the basis of the CL classification (partial)】 ■ Status orientation: Prefers famous brands and flashy products ■ Authenticity orientation: Prefers reliable, high-quality products even if they are expensive ■ Eco-consciousness: Prefers environmentally friendly products made from natural materials, with a tendency to favor handmade items ■ Uniqueness orientation: Values the originality of products and desires to have distinct preferences from others *For more details, please feel free to contact us.

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【Main Characteristics of the 8 Factors that Serve as the Axis for Other CL Classifications】 ■Classic Preference: Prefers safe and simple conservative products ■Trend Preference: Tends to favor new and trendy products, with an emphasis on word-of-mouth information ■Bargain Preference: Prefers to buy low-priced products and tends to prioritize cost performance ■Fashion Preference: Prefers products that give a cute or stylish impression *For more details, please feel free to contact us.