[Seminar] Branding of Tap Water in Utsunomiya City and Land-based Aquaculture Business

basic information

【Lecture Overview】 In recent years, water demand has been decreasing due to population decline and increased awareness of water conservation, leading to a deterioration in water supply revenues nationwide, creating a challenging environment for water utilities. Additionally, concerns about the safety of tap water and a growing aversion to tap water due to chlorine odor have prompted the Utsunomiya City Water and Sewer Bureau to communicate the truth about tap water to customers and engage in initiatives to attract interest, aiming to stabilize and recover water demand by fostering interest in tap water. This seminar will provide detailed explanations of current marketing activities, such as the mass fish farming project and research on delicious tap water, as well as future prospects. 【Lecture Topics】 ■ Is tap water really not delicious and unsafe? ■ Previous initiatives ■ Transition from pull marketing to push marketing ■ Future prospects ■ Related Q&A ■ Business card and information exchange meeting

Price information

【Course Fee】 1 person: 37,940 yen (including tax) Special offer: One additional participant can join for free per registered participant (registration required) *For those affiliated with local public organizations, up to 2 participants can join for 11,000 yen (including tax) However, this is limited to in-person attendance or live streaming attendance. Please ensure that both participants have the same mode of attendance.

Delivery Time

Applications/Examples of results

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