Explaining the increase in workload despite being a marketing automation tool and the collapse of scoring theory!
Currently, it is said that about 1% of all companies have implemented marketing automation tools, but only about 10% of those companies report that they are continuously utilizing them, indicating a rather challenging situation in terms of operation. When we investigated the reasons for the inability to operate these tools, the most significant barrier identified was that "the workload has significantly increased." So, what is the biggest factor causing the increase in workload when utilizing MA tools? We believe it is the fundamental theory of "scoring." In companies that cannot consistently assign personnel and analyze detailed data, this scoring theory is, in reality, what leads to the increase in workload. 【Digital Marketing Barriers】 ■ Scenarios become complex ■ Daily checks become burdensome ■ Effort required for internal information sharing *For more details, please download the PDF or feel free to contact us.
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Since our establishment, we have consistently challenged ourselves in various businesses as a company dedicated to creating ventures related to communication. Thirty years ago, we launched the first digital printing business in Japan, and subsequently, we ventured into web-related businesses in line with the internet boom. At the same time, we started an online advertising distribution business and expanded into an online certification system business based on the know-how we acquired. Furthermore, as the pace of digital transformation (DX) evolved, we broadened our business field into marketing, and now we cover all areas of DX. While our business has diversified, the central theme we always focus on is "facilitating communication," and we continue to develop solutions for this purpose. As a company that creates businesses, we have maintained an unchanging policy for 30 years, and we have engaged in over 120 different ventures to date. We hope that those who wish to enhance communication between companies and between companies and individuals will consider reaching out to us for support.
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