Introducing what MA tools can automate in a series of marketing processes.
Marketing automation (MA) refers to the automation of a series of marketing tasks, and dedicated tools are becoming widespread. By integrating MA tools with SFA and CRM, it is possible to streamline sales and customer success after generating business opportunities, enabling a transformation to a business style that suits the times. There may be those who want to deepen their understanding of the concepts of marketing automation and how to utilize dedicated tools. This article introduces the basics of MA, what MA tools can do, and tips for implementation. *For detailed content of the column, you can view it through the related links. For more information, please download the PDF or feel free to contact us.
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The Tokyu Group's Itscom provides one-stop corporate services tailored to customer needs, based on its consumer-oriented ISP business.