The Importance of Marketing Activities and Strategies Responding to the Value Creation Process Based on 40 Years of Success and Failure Experiences and Insights
Our company will hold a business seminar. We will explain the "necessary requirements for driving innovation" learned through actual experiences of success and failure over 40 years in corporate life. We will touch on the importance of marketing activities that respond to the value creation process, the foundational strategies behind them, and the mechanisms and spaces provided for open innovation. Additionally, we will specifically introduce several publicly disclosed projects within Mitsui Chemicals' efforts in new business development aimed at the future. 【Seminar Details】 ■ Date and Time: January 23, 2025 (Thursday) 13:30 - 15:30 (Doors open at 13:00) ■ Venue: JPI Conference Square ■ Address: 5-2-32 Minamiazabu, Minato-ku, Tokyo, Kowa Hiroo Building ■ Participation Method: In-person, Live streaming ■ Speaker: Mitsui Chemicals, Inc. Assistant to the President In charge of New Business Development Center (Ph.D.) Mr. Yoshihiko Omote *For more details, please refer to the PDF document or feel free to contact us.
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【Lecture Items】 ■ Behavioral guidelines ingrained from my previous job at Nitto ■ A vision of "what I want to become" that connects to motivation ■ Different approaches for each new business development theme strategy? ■ While monitoring theme progress, at what timing should we make upfront investments in management resources? ■ The innovation process is management itself ■ Specific themes from Mitsui Chemicals ■ Related Q&A ■ Business card and information exchange session *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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JPI Corporation (Japan Planning Institute) has been providing valuable information for executives and senior management involved in the execution of national policies and national projects, supporting the dissemination of knowledge as a 'bridge of wisdom' between 'politics,' 'government,' and 'the public' in a limited-participant, real seminar format for half a century, aiming to create national knowledge.