The effects of digital transformation in physical stores of cosmetic brands through people counting solutions!
We would like to introduce a case study of a luxury cosmetics brand that operates from a central urban location and has implemented our "People Count Solution." This brand has been strengthening its efforts to achieve digital transformation (DX) in its stores, taking into account the changing purchasing behaviors and preferences of consumers. After implementation, they were able to optimize staff allocation and the timing of promotional activities through the analysis of actual visit times and duration of stay. [Results] ■ Identification of peak purchasing times ■ Optimization of product displays *For more details about the service, please download the PDF. For more information about the case study, please check the link provided.
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Our company is engaged in the electronic components business, equipment-related business, system business, and FC business. In the electronic components business, we offer a variety of magnetic materials, piezoelectric elements and various applications, special transformers, and coils. Additionally, through the inheritance of the NEC Tokin agency business, we primarily focus on magnetic materials and vibration products. Furthermore, in the system business, we provide a one-stop service for planning, development, sales, installation, and maintenance of people counting systems, themed around supporting store marketing.