Sustainability, the environment surrounding businesses, and what we can contribute.
The Earth's environment and human society are facing difficult challenges for survival, and there are great expectations and responsibilities placed on companies to find solutions. However, when they try to take action, the issues are diverse, and the content and level of challenges faced vary greatly by industry and sector, leading to the current situation where many say, "I don't know where to start" and "there is no right answer." Moreover, while actions towards sustainability are an obvious responsibility, they often do not lead to direct benefits and tend to be marginalized in both corporate activities and consumer behavior. Reasons such as "it's not profitable" and "there's no system" often take precedence, causing progress to stall. Even when efforts are made, they may not receive proper recognition, making it difficult to maintain motivation at both the individual and organizational levels. Additionally, from the perspective of a single industry, company, or individual, the ideas that can be generated and the scope of actions that can be taken are very limited. Creating opportunities for information exchange and collaboration beyond one's area of expertise within daily operations is challenging. As a result, it can be said that a situation arises where individual companies or personnel bear their challenges and concerns in isolation.
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In light of such circumstances, we believe it is essential for companies to come together across industries and sectors to create "companions" who can collaboratively think of ways to overcome the "reasons why we can't" and tackle challenges while encouraging and helping each other. Together with these "companions," we want to create a place where ideas for shaping the future can emerge. This is the vision behind iSFL.
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Applications/Examples of results
■What we can offer through Itochu Fashion System - Network with other industries and sectors: Regardless of industry or upstream/downstream relationships, we have contributed through certification business, marketing, and branding by engaging with various individuals. We will leverage these connections to create a community where diverse industries can co-create together. - Content utilizing insights gained from analyzing consumer behavior: For many years, we have observed the times through consumers, and the trend is shifting towards sustainability. We provide seminars featuring experts who are knowledgeable about the latest case studies, as well as content that utilizes unique perspectives based on generational theories and global trends, which can assist companies in achieving their SDGs.
Company information
Our company is a comprehensive consulting firm that creates future value. Since our establishment in 1971, we have been broadly involved in all aspects of lifestyle, including clothing, food, housing, entertainment, and knowledge, from a unique fashion marketing perspective. We aim to contribute to the realization of a richer life through consulting on corporate brand strategies, product development, and various tasks such as introducing domestic and international brands and creating sales spaces. Please feel free to contact us if you have any inquiries.
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