[Case Study] The target image for the new business has become unclear.

Reconsider the value provided while deepening insights into users, and refine the shape of the business!

We would like to introduce a case study of user research and concept development for a new business conducted by our company (clarifying the details of the concept and defining the business content). There were inquiries about wanting to pursue a new business but lacking an understanding of the target audience, making it unclear what services should be offered. In response, we defined the target users through research and in-depth exploration, while examining whether the planned business content meets the needs of the defined users. We also considered measures to provide an even better experience, ultimately summarizing it into a business concept. [Case Overview] ■ Request - To gain a deeper understanding of users and collaboratively think about what value should be provided. ■ Results - Acquired a concrete image through in-depth exploration of user profiles and their situations. - Accelerated subsequent business discussions by verifying whether the target is correct and if the provided value is reasonable. - Clarified the shape of the business by consistently examining user profiles, provided value, and business models. *For more details, please download the PDF or feel free to contact us.

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