We are explaining the basic concepts of strategies for growing a company (future breakthrough power) through three themes. Please use this as a reference.
We would like to introduce the perspective of our Meister: "Marketing Strategy Based on a Concept." The basic value refers to the foundation of brand value and pertains to the fundamental quality of a product. For watches, it means accurately keeping time; for food and beverages, it means being safe; and for automobiles, it refers to functions suitable for their intended use (such as speed, passenger capacity, and load capacity) and safety. First and foremost, the recognition of this basic value by users starts with it being perfectly embodied. However, if it ends with just this basic value, it becomes a commodity. *For more details, please download the PDF or contact us.
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【Introduction Theme Part One】 ■Basic Values ■"Value" is not "value" unless it is recognized by the buyer ■Concept marketing that targets a specific audience
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Our company is engaged in businesses such as management consulting specialized for small and medium-sized enterprises, developing playing managers, and providing systems for human resource development utilizing videos. We address various concerns that companies face, such as "I want to create a company that feels like a company," "I want to break through the sales barrier," and "There is no management system."