[Book] Research and Intellectual Property Strategy to "Win" as a Latecomer (No. 2240)
2240 Late Entry Explanation and Persuasion
【Available for preview】★ A new strategy for capturing the entire market that can only be achieved by latecomers! Accurately grasp the structural changes in the market and become the ruler of new competitive territories!
Book Title: Research for "Winning" as a Latecomer: Intellectual Property Strategy and How to Explain and Persuade Management ------------------------------- ★ We will teach you how to create entry plans and strategies that even management will nod in agreement with, and how to identify winning paths!! ------------------------------- ■ Key Points of This Book ◆ There is always a way to break through leading companies! Focus points for successfully entering as a latecomer and how to develop winning strategies!! 1. What is the maturity level of the entry market and the appropriate timing for entry? 2. How to leverage core technologies cultivated in existing businesses to expand into other markets and dominate! 3. How to differentiate from the business models of leading companies! 4. How to break through the barrier of obstacle patent networks and strategies for overcoming them!! 5. Planning winning technology and intellectual property strategies using patent maps! 6. How to develop strategies that can lead to commercialization even when there are competing products! 7. How to communicate and gain the understanding of management and business units regarding market entry analysis! 8. How to convey high feasibility and rationale to obtain a go-ahead from management! 9. How to gather information from the technologies, applications, and businesses of leading companies!
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■ Table of Contents Chapter 1: Advantages and Disadvantages of Late Entry Chapter 2: How to Collect and Analyze Information to Win in Late Entry Chapter 3: Inventory of Company Technology and Late Entry into the Market through Horizontal Deployment of Core Technologies Chapter 4: How to Develop and Implement Marketing Strategies to Win in Late Entry Chapter 5: How to Develop and Implement Intellectual Property Strategies to Win in Late Entry Chapter 6: Utilizing IP Landscape in Late Entry and Business Strategy Planning Chapter 7: How to Create a Business Model That Can Win Even with Late Entry and How to Propose It Chapter 8: Explaining to Management and Opposing Forces and Presenting Convincing Evidence to Win in Late Entry Chapter 9: Criteria for GO/STOP Decisions from the Perspective of Management Regarding Late Entry Chapter 10: Initiatives and Success Stories of Companies That Newly Entered the Market from Late Entry －－－－－－－－－－－－－－－－－－－－－ ●Publication Date: March 29, 2024 ●Format: A4, 490 pages ●Authors: 53 ●ISBN: 978-4-86798-015-6 －－－－－－－－－－－－－－－－－－－－－
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88,000 yen (including tax) [shipping included] Various discount programs are available. Please contact us.
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The Technical Information Association works to shape information for engineers and researchers. We research what kind of information engineers and researchers active in fields such as "research and development," "materials," "electronics," and "pharmaceuticals/medical devices" need, and create products such as seminars, books, and distance learning courses!
