[Case Study] Sega Corporation | Analyzing the Eye Movements of Professional eSports Players
It is said that "gaze" is important in "Puyo Puyo eSports." Analyzing the relationship between the movement and strength of gaze.
[Background/Issue] In the competitive game 'Puyo Puyo eSports', players can create "chains" on their own screen to send "garbage Puyos" to their opponent's screen, disrupting their "chains." It is also an important strategy to send "garbage Puyos" at an inconvenient timing for the opponent while observing their "chain" situation. Therefore, especially in matches between professionals, while it is important to build "chains" in one's own area, a technique called "gazing," which involves understanding the opponent's movements and the state of the field, is said to be crucial. As a result, players' gaze moves rapidly during matches. To this end, Sega Corporation, in collaboration with Toby Technology, has decided to conduct research experiments to measure players' gaze during matches and interview them, aiming to uncover the "information gathering techniques" of professional players. You can view the full text from the related link. *For more details, please refer to the PDF document or feel free to contact us.
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Tobii Technology is the leading company in eye tracking, which allows us to understand where people are looking. Tobii's eye tracking technology is used in a wide range of fields, including skill transfer, academic research, marketing research (product packaging, advertising, usability), and interfaces (gaze control). Tobii provides not only the necessary hardware and software for eye tracking but also research services such as study design, data collection, and data analysis.