[Book] Setting Research and Development Themes Based on Exit Strategies (No. 2221)

【Available for preview】★ "Breaking away from 'fundamental research not based on customer needs' and 'applied research with no clear exit'!"

Book Title: Setting Research and Development Themes Based on Exit Strategies and How to Connect Them to Commercialization －－－－－－－－－－－－－－－－－－－－－ ■ Key Points of This Book 1 1. How far should we envision commercialization and business during the theme exploration phase? 2. How should we evaluate the business viability and growth potential of the targeted product area? 3. How should we consider the time required for development and market changes when setting themes? 4. Where should we set the exit point for research? 5. How can we correct discrepancies from initial assumptions? 6. What is the implementation structure and key points for a successful exit strategy for new businesses? 7. What is the ideal project formation for early commercialization of R&D results? 8. What strategies can be used to instill an exit image within the company? 9. How to cultivate personnel who can envision exits and change their mindset? 10. How should researchers conduct marketing to avoid mismatches with the market? 11. How to create and use a framework for theme planning focused on the exit of research and development? 12. How to read the unseen future? 13. What are the stage management and evaluation of research and development based on exit strategies?

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