Future Park: A park where something new can be discovered. It is a business platform that utilizes and enhances creativity.
Transform business succession from a "difficult task" into an "activity to discover a new future"! A branding program that creates the future for the predecessor, successor, and employees. When passing the business from the predecessor to the successor, the predecessor worries about whether the successor will take over smoothly. Do they even have the desire to succeed? Can we create a state where they can take over with peace of mind? The successor's concerns include whether they can fulfill the role of president. Is there potential for the future? What if they end up ruining it? However, there are strengths that the predecessor has developed through their work, which they may not even be aware of. The successor also has strengths that they may not recognize. By uncovering the dormant value of the business, we can create a path that aligns with the current era. By positioning business succession as a new dream-building process and drawing out the hidden value within companies and entrepreneurs to align with today's needs, this program supports business succession from a third-party branding perspective. It helps identify mismatches and assists in creating pathways for future dreams and realization from a brand marketing viewpoint.
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[Process] 1. Basic Hearing 2. Presenting program proposals and estimates based on the hearing 3. Discussion with the predecessor Discussing the predecessor's thoughts, struggles, achievements, and the current and future state of the business. Also, drawing out the dormant value and potential. Thoughts towards the successor. 4. Discussion with the successor Thoughts towards the predecessor. The history up to now and the strengths and achievements cultivated during that time. Concerns, hopes, and dreams about inheriting the business in the future. 5. Sharing the succession process Sharing aspects such as "what to protect," "what to change," "what is important," and "what to be careful about." 7. Creating a future vision and roadmap The successor will lead the creation of the future vision and roadmap. If necessary, a project will be organized with members of the successor generation to conduct group work (building the next-generation management team). 8. Holding a future vision presentation event 9. Starting activities towards realizing the future vision If necessary, sub-projects will be organized to carry out specific activities aimed at realizing the future vision.
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To companies struggling with business succession. It’s okay whether you are before, during, or after the succession process. <Predecessor> Does the successor have the desire to take over? How should I convey this? Will they feel a sense of dream or fulfillment in our company’s work? And so on. <Successor> Am I going to be okay on my own? The company is filled with people from the predecessor's generation who are older than me... Is it okay to continue the current business as it is? And so on. In cases where there are concerns about communication between the predecessor and successor or the future of the company, I believe we can connect to a brighter future through information sharing and vision creation. First, we can have a wall-to-wall discussion. I will share various cases.
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<About Our Consulting> Consulting may sound difficult, but it is more like an activity close to being a "buddy" (close friend). With the spirit of "empathetic consulting," we share in your struggles, think together, and operate collaboratively. We provide not only theories and know-how but also support while observing your understanding and growth. <About Our Activities> Depending on the culture, current organization, and business approach of our clients, we organize internal projects within companies and lead them while providing know-how in areas such as branding, marketing, business development, product development, and design thinking. Based on the mission of Future Park, "A park where something new can be discovered," we unlock and draw out the creativity of project members while advancing the project and providing necessary know-how. Our representative, Tomiyama, has hard experience in product planning, design, and line launch at a manufacturer, as well as experience in branding, design, and web design. He conducts consulting with a background in both hardware and software. [Online consulting is also available]
