Novelty goods are often thought to be for BtoC, but they are also effective as sales tools for BtoB (business-to-business) transactions.
Novelty items printed with your company or brand name have the advantage of serving as business cards. They can provide an opportunity for people to remember your name. This is especially important in B2B products, where multiple stages, such as approval from upper management, are often required, making it difficult to make immediate decisions. Therefore, during sales, it is crucial to be “unforgettable” and to be remembered when something is needed. While “novelties” are not essential items during sales compared to business cards, distributing them can leave a stronger impression on the recipient and improve brand recognition, making it worthwhile to have them prepared. By adding novelty items as added value rather than just selling products, you can stimulate consumer purchasing motivation and promote sales. There is also the potential to attract new customer segments through novelty items, increasing interest in the company itself. Compared to large-scale advertising such as TV commercials, the production and distribution of novelty goods can be done at a low cost. Among various marketing methods, this can be considered a relatively high cost-performance strategy.
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basic information
Due to the impact of the new coronavirus, many people may have experienced a decrease in opportunities to meet with business partners face-to-face. With the introduction of new lifestyles, in-person appointments and seminars have decreased, and more companies are conducting online meetings and seminars. However, it is expected that opportunities to meet customers face-to-face will increase in the future with the transition to Category 5. For the customers we meet, we would like to hand over memorable items such as novelties. While choosing novelties is important, the essence of novelties is to "deliver to the people we truly want to reach." Therefore, it is crucial to know who is currently receiving them. Our new service, "Promotional Novelties," is designed to elicit responses simply by distributing novelties, allowing us to grasp the effectiveness of the promotion itself.
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Company information
Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
