Vol.18 Novelties are also very active as BtoB sales tools.

Novelty goods are often thought to be for BtoC, but they are also effective as sales tools for BtoB (business-to-business) transactions.

Novelty items printed with your company or brand name have the advantage of serving as business cards. They can provide an opportunity for people to remember your name. This is especially important in B2B products, where multiple stages, such as approval from upper management, are often required, making it difficult to make immediate decisions. Therefore, during sales, it is crucial to be “unforgettable” and to be remembered when something is needed. While “novelties” are not essential items during sales compared to business cards, distributing them can leave a stronger impression on the recipient and improve brand recognition, making it worthwhile to have them prepared. By adding novelty items as added value rather than just selling products, you can stimulate consumer purchasing motivation and promote sales. There is also the potential to attract new customer segments through novelty items, increasing interest in the company itself. Compared to large-scale advertising such as TV commercials, the production and distribution of novelty goods can be done at a low cost. Among various marketing methods, this can be considered a relatively high cost-performance strategy.

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