If you're reviewing the comprehensive catalog, here's an introduction to just-in-time creation.
Many companies create a "comprehensive catalog" once a year or every few years. How about taking a moment to review it?
The never-ending rise in raw material prices shows no signs of abating. Despite the effort put into creating a "catalog," some companies are incurring costs to produce a "price supplement" due to price revisions, and I have also heard of companies that, despite having inventory, choose to discard it and create new products. On the other hand, creating a catalog, especially a "comprehensive catalog," is quite challenging. The more products there are, the more staff are involved, and they are often overwhelmed with inquiries to the creators. I often hear from those in charge that "when it comes time to create the comprehensive catalog, it becomes a heavy burden." Therefore, it might be worth considering whether it is still appropriate to create the catalog in the same way as before, especially during this time.
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Printed catalogs cannot be updated once they are printed. If they become outdated, they may need to be discarded. In this fast-paced business environment, is an annual publication sufficient? Additionally, discarding something created with cost and resources may pose challenges from an ESG management perspective. Have you ever experienced the inconvenience of being handed a heavy catalog at a trade show? Isn't it difficult for the salespeople who have to carry them as well? Many of you may have encountered situations where there were mistakes in a catalog that took a lot of effort to complete, and while it may not have warranted a reprint, you had to insert correction sheets or apply stickers to thousands of copies.
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Usually, I recommend thinking primarily about the web and creating databases with a web-first approach. By managing everything in a database, issues like correction sheets are significantly reduced. Printed catalogs can be produced in small batches with the latest content only when needed. When a "comprehensive catalog" is required, it can be created as "comprehensive," or conversely, a "customized catalog" can be made that includes only the parts necessary for the customer. (Customer Feedback) - I always dreaded the annual catalog production. The repeated adjustments with related departments, the ongoing revisions, and in the end, not even knowing what was corrected due to running out of time for printing and delivery. Just when I thought it was finally done, there would be a major mistake, leading to a frantic rush to fix it, making it a job I absolutely did not want to do. However, by using Kenbunsha's services, I was freed from that burden. Since the data is centralized, simply correcting the original data reflects the changes, which is reassuring. Additionally, automatic typesetting has helped reduce costs.
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Company information
Kembu Co., Ltd. is a printing company that provides optimal solutions to the problems faced by our customers and works to solve social issues. Our mission is to "solve social issues with effective design," and we offer a one-stop service. We support customers not only in our bases in Tokyo and Osaka but also nationwide. There is an abundance of information surrounding us. Furthermore, the complexity of products and services has increased the volume of information, and the diversification of information dissemination through social media has heightened the risk of important information being buried or not communicated correctly. To address this social issue, Kembu Co., Ltd. offers "effective design." To date, we have been able to help solve the problems faced by social insurance organizations, mega banks, major life insurance companies, and manufacturing clients with our "effective design," albeit in a small way. Kembu Co., Ltd. provides this unique service that cannot be found elsewhere.
