Wouldn't it be possible to acquire potential customers and streamline sales using marketing automation tools?
"I have 100 business cards on hand, but I don't know how to approach sales." "I don't have staff to write a newsletter." "I don't know what to emphasize when creating content." "I plan to implement it, but I don't have staff who can actually operate it." Our company can manage everything from selecting targets and designing customer journeys, setting up forms, reporting, and writing newsletters to sending settings, as well as reviewing and improving through PDCA after implementation, for the introduction of marketing automation tools.
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Leave the operation of effective marketing automation tools to us! ■ Acquisition of potential and dormant customers By utilizing the "Web analytics function" and the "customer management function," you can send emails to potential and dormant customers, allowing for an effective approach to re-engaging customers. ■ Nurturing (customer development) Records of web access, email responses, and participation in events such as exhibitions and seminars can be used as steps in lead nurturing, enabling email distribution and analysis that encourages the purchasing intent of prospective customers. ■ Behavior analysis Not only actions like web access, form registration, and email opens, but also participation in events such as exhibitions and seminars are all recorded as scores. This quantifies and visualizes customer purchasing intent, clarifying the priority of customers that sales should approach. ■ Efficiency in sales By nurturing your business cards and customer lists into customers interested in your company, sales activities become easier, and you can take actions that lead to contracts based on behavioral history data.
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We will handle everything until it becomes established! 【Marketing Strategy Planning】Setting up personas and organizing the value propositions to communicate ▼ 【Writing】Professional writing based on the plan ▼ 【Design】Creating catchy images and adjusting email layouts ▼ 【Operation & Analysis】Reports on reflection and improvement through PDCA after sending
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Our company serves as an "expert" and "partner" in new business and marketing, facilitating business transformation and the launch of new ventures for small and medium-sized enterprises through advanced marketing theories. By exploring customer experience value, we aim to create services and companies that contribute to Japan, local communities, and stakeholders. Please feel free to contact us if you have any inquiries.