Last time, I shared about content planning. This time, I will talk about one of the three classifications of WEB marketing: "public relations."
Public relations is "the activity of getting information covered by the media." For example, it includes announcing events on blogs or promoting new products through social media. Recently, the proliferation of social media has allowed users to easily share information, significantly influencing information gathering and consumer decision-making online. Companies often conduct public relations activities using their official websites (for announcements and press releases) in conjunction with these platforms. The "content" mentioned previously is effective for both new and existing customers, while the "public relations" discussed this time is effective in cases where there is already interest in or awareness of the company, such as through social media and video distribution, making it effective for existing customers. Our company also engages in public relations through columns and Twitter.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
