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  6. Free diagnosis for catalog readability: Kenbunsha's UCD solution

Free diagnosis for catalog readability: Kenbunsha's UCD solution

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last updated:Oct 04, 2022

研文社 西日本営業部
研文社 西日本営業部
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Is the design getting through? We will provide a free diagnosis of your company's printed materials (1 page).

The importance of "delivering information" is increasingly rising due to the diversification of services and users, as well as the recommendation for non-face-to-face interactions during the COVID-19 pandemic, but it has also become more challenging. Our company introduces UCD (Universal Communication Design) to propose ways to "communicate clearly." Kenbunsha offers a universal design for information that ensures communication is easy to understand and accurately conveyed for everyone. Implementing this in manuals and catalogs achieves communication without stress or waste. It enhances your brand image, reduces unnecessary expenses, and increases profits. The "Tokyo Disaster Prevention Handbook," published by Tokyo Metropolitan Government in 2015, was created from the perspective of UCD and received high praise. Currently, UCD is expanding its implementation in financial institutions and the food industry. [Overview of Free Diagnosis for Print Readability] A qualified UCD specialist will provide a free diagnosis of one page of your printed materials. If you send us the PDF data, we will report the diagnosis results.

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Free diagnosis for catalog readability: Kenbunsha's UCD solution

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  • Related Link - https://www.kenbunsya.jp/ucd_check/

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[Method of Diagnosis] This free diagnosis will assess the clarity of the following three points using scientific evidence. 1. Measurement of Information Volume We will measure the information volume of printed materials using an application and quantify the results. 2. Measurement of Color Universal Design Using an application, we will identify color combinations that are difficult to distinguish. 3. Verification of Typography We will verify the font size, line length, and line spacing based on readable numerical standards.

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[Customer Feedback] "There were voices from both inside and outside the company saying that the catalog was difficult to use. We received a proposal for a catalog diagnosis from Kenbunsha and requested their assistance. By entrusting them with the parts we were struggling with, we were able to create something that is good in both design and functionality, and we have received positive feedback from customers saying, 'It has become easier to understand.'" "There were many inquiries about the product manual, and we were having trouble responding. After conducting interviews, we received numerous comments such as 'It's hard to read' and 'I don't understand,' so we requested a diagnosis and design changes from Kenbunsha. Thanks to their help, the number of inquiries has decreased, leading to improvements in our operations."

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- Diagnosing and Improving the "Clarity" of Design - Kenbunsha's UCD Solution

- Diagnosing and Improving the "Clarity" of Design - Kenbunsha's UCD Solution

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[For improving catalog production] Catalog and manual production support service

[For improving catalog production] Catalog and manual production support service

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Company information

研文社

研文社 西日本営業部

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Kembu Co., Ltd. is a printing company that provides optimal solutions to the problems faced by our customers and works to solve social issues. Our mission is to "solve social issues with effective design," and we offer a one-stop service. We support customers not only in our bases in Tokyo and Osaka but also nationwide. There is an abundance of information surrounding us. Furthermore, the complexity of products and services has increased the volume of information, and the diversification of information dissemination through social media has heightened the risk of important information being buried or not communicated correctly. To address this social issue, Kembu Co., Ltd. offers "effective design." To date, we have been able to help solve the problems faced by social insurance organizations, mega banks, major life insurance companies, and manufacturing clients with our "effective design," albeit in a small way. Kembu Co., Ltd. provides this unique service that cannot be found elsewhere.

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