[Book] "Winning with Latecomer Strategies" Research and Development / Intellectual Property Strategy (No. 2064BOD)
2064BOD Subsequent Intellectual Property
【Technical Specialty Books】☆It's not always the case that the first mover has the advantage! Find opportunities with unique strategies available to latecomers and seize the top market share!!
Book Title: How to Develop and Advance Research and Development and Intellectual Property Strategies to Win as a Latecomer ■ Key Points of This Book ◎ Exclusive! Winning Patterns for Latecomer Entry Strategies!! Revealing secret tactics for market conquest known only to successful companies!! - What strategies can defeat first-mover companies? - What are the strengths, advantages, and benefits unique to latecomers? - Understand the mechanisms of the market you are competing in and identify winning paths! - What points and goal settings should latecomer companies consider when entering new markets? - Identify precise targets and develop marketing strategies that respond to changes in their needs. - Cleverly exploit the weaknesses of first-mover companies to expand your business! - Leverage core technologies cultivated in existing businesses to expand into other markets and dominate! - What is the optimal timing for entry that can reverse the advantage of first-movers, and how to determine it? - How to exploit the weaknesses of first-mover companies and navigate their patent networks? - Promote the application of your patents that cannot be ignored by leading competitors based on patent research results. - What are the methods to protect your technical strengths as patents or know-how? - How to capture consumer needs by leveraging the advantages of being a latecomer? - What are effective methods for persuading and explaining to opposing forces? - How to help management envision the success of new entry businesses as a latecomer?
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■Table of Contents (Excerpt) Chapter 1: Points for New Entrants in the Market as Latecomers, and Their Advantages and Disadvantages Chapter 2: Methods for Collecting Technology and Market Information Chapter 3: Analyzing Market Information and Examining the Possibility of New Entry Chapter 4: How to Develop a Marketing Strategy Chapter 5: How to Identify Research and Development Themes for New Entry in 5 to 10 Years Chapter 6: Expanding into New Markets Using Core Technologies and How to Assess Them Chapter 7: How to Develop an Intellectual Property Strategy to Win as a Latecomer Chapter 8: How to Persuade Executives and Management for New Entry as a Latecomer Chapter 9: Initiatives and Success Stories of Companies that Entered the Market as Latecomers －－－－－－－－－－－－－－－－－－－－－－－－－－ ●Publication Date: September 30, 2020 ●Authors: 60 people ●Format: A4 size, 724 pages Hardcover Edition: Price: 88,000 yen (tax included) ISBN: 978-4-86104-804-3 ↓↓ The hardcover edition is out of print ↓↓ On-Demand Edition Available Price: 44,000 yen (tax included) ISBN: 978-4-86104-905-7 After receiving your order, we will perform simple printing and binding －－－－－－－－－－－－－－－－－－－－－－－－－－
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The Technical Information Association works to shape information for engineers and researchers. We research what kind of information engineers and researchers active in fields such as "research and development," "materials," "electronics," and "pharmaceuticals/medical devices" need, and create products such as seminars, books, and distance learning courses!