Explanation in 2 minutes! This time, I will introduce the 3Cs often heard in promotion strategies. I will briefly explain it, including the analysis method.
The foundation of marketing is the 3C analysis. Therefore, it is said that "3C analysis is important." 3C refers to the initial letters of the English words "Company," "Customer," and "Competitor." Company… Your company's sales, services, characteristics, etc. Customer… Consumer needs, etc. Competitor… Other companies in the same industry competing in the same market. By analyzing these 3Cs, you can understand the current situation of the company and create a foundation for developing marketing strategies for future product development and sales methods. For more information on the 3C analysis method, please see the related links.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
